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The Sleep Habits That Make Billionaires... Billionaires

Why it might only work for about 15 percent of people.

Deposit Photos
Source: Deposit Photos

Is 4:00 a.m. the new 6:00 a.m.?

I’ll let you decide—and I’ll share the results of a sleep makeover I did for a journalist later in this article.

This past week, in an article in the Wall Street Journal, a journalist interviewed several billionaires and discovered that they all seem to find 4 a.m. as their “most productive time of day.” If you want to learn why this will only work out for about 15 percent of the population, keep reading.

The reasoning, according to the reporter, that this crazy early morning hour is so good for the interviewee’s productivity was threefold:

  1. At that hour, there are minimal distractions (kids, family, employees or bosses).
  2. There is almost no one emailing or texting you.
  3. There is less to look at on social media.

The group of people was not a huge surprise: Tim Cook (CEO of Apple), Richard Branson (CEO of Virgin Atlantic), Michelle Gass (former President of Starbucks; you know she’s drinking her product at 4 a.m.). But what was so interesting to me was that most of these people saw this time of the morning as “personal” time for their productivity.

They used the time to set up their day in a positive manner, exercise, read for personal growth, meditate, or pray. In addition, the interviewees report that they all now go to bed much earlier, which may have some social implications for them.

These predawn tasks they are performing are all great things to do. It begs the following questions: Why at that time? Why can they do it? Is it something I should try?

The answer to the first question shouldn’t surprise anyone who reads my newsletter or blog: It is because they know their chronotype. If they are natural "early risers," this can be an easy transition, but 4:00 a.m. seems a bit extreme.

Of course, there are people who naturally wake early, maybe around 5-5:30 a.m. I call these people "Lions" (as you know from my book, The Power of When) or extreme early birds. But only about 15 percent of the population can do something like this successfully (and not at 4:00 a.m.).

This is a genetic issue; your chronotype is an aspect of your genetics, not your alarm clock. Early morning routines are great; I can’t say I would recommend 4:00 a.m., but if you are going to bed according to your chronotype (if you don’t know your chronotype, take my Chronotype Quiz), you will know if this is a schedule for you or not. And here is a hint: For 85 percent of people, this is not a good idea.

There were some “hacks” in the article that I wanted to address, which can be helpful for anyone starting their morning:

  • I am a big fan of meditating; however, many of my patients tell me that if they meditate that early, they end up falling back asleep. Also, I recommend meditating during your Power Down Hour or evening sleep ritual.
  • An early work out is a great idea, but you need to give yourself at least 15 minutes of warming up and stretching. Early morning workouts are prime time for injury when the body is still stiff from being inactive for 6-8 hours.
  • Breathing exercises, I agree, are always a good idea.
  • Sleep in your workout gear? I don’t get it. Why? It’s restrictive, uncomfortable, will likely affect your ability to sleep, and if you can’t take two minutes to put on your gear in the morning, it’s not the right time for you to exercise.
  • Find a reason to get up. This seems to go without saying.
  • Change the location of your alarm clock—this is a good idea for anyone, but if you need an alarm to wake up, that is a sure sign that you are getting up at the wrong time for your chronotype
  • Imagine what you can do with that extra hour: I did, and I slept.
  • Don’t skip breakfast. This is a tough one. Some of my night owls can’t even consider eating at this hour. Also, if you are doing any intermittent fasting, this will never work.
  • Set three goals for the day. OK, I like this one, but why at 4:00 a.m.?
  • Clear your inbox. I thought the point was to not do work?

I know why these articles are so popular. They make a person think, “If these successful people all do this, and I want to be successful, then I should do this!” Unfortunately, this is simply not the case for most of us (myself included—I am more of a "Wolf" or night owl).

But if you are going to try to do this, which I only recommend for Lions, here are a few ideas:

  • Get to bed on time to allow yourself at least 6 hours of uninterrupted sleep. So if you are up at 4 a.m., you should have lights out by 9:30 p.m. (this gives you 30 minutes to fall asleep).
  • Stay consistent. Don’t just pick a few mornings; if you do, it will really mess up your biological clock.
  • Wear blue-blocking glasses at night for 60 minutes before bed; this will help you fall asleep easier with less blue light exposure.
  • Consider waking up at 5:00 a.m., not 4:00 a.m. 4 a.m. is extreme for any chronotype and unlikely to be a truly productive hour for most people.

Remember the journalist I told you about earlier who wanted a sleep makeover? See what happened when she discovered her Chronotype and took my advice.

Facebook image: fizkes/Shutterstock

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