Your Internet Brain

How the internet's architecture illuminates the workings of our brains.

You Can't Use 100% of Your Brain and That’s a Good Thing

The brain has limitations on how many neurons can be active at once. It is now clear that the brain shows what is called sparseness. The 10% myth serves as a good reference point.

You Can't Use 100% of Your Brain—and That’s a Good Thing

A recent study shines light on large-scale patterns of brain activity. Results support the notion that using 100 percent of your brain is not achievable—or desirable.

Do You Really Need a Brain "Upgrade"?

Chances are you've recently heard or used phrases like “I’ve got to reboot” or “I’m searching my memory banks." But those analogies are flawed.

How Did the Internet Get So Good at Capturing Our Attention?

What the internet’s diabolically clever engineering teaches us about the brain.

Introducing Your Internet Brain

Neuroscientists are starting to realize that the brain must flexibly send messages over a wide network in order to accomplish basic tasks. Could it use internet-like strategies?