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We all know that gorgeous people get preferential treatment. It’s a not-too-pretty fact of life long attributed to the halo effect, a type of cognitive bias or judgment discrepancy in which our impression of a person dictates the assumptions we make about that individual. For example, people will more readily blame an unattractive person for a crime than an attractive one. Now there’s evidence that beauty, intelligence, and other positive characteristics may go hand in hand.

The Truth About Beauty

Evolutionary psychologists have opened a line of inquiry into other age-old questions about beauty, observing that both men and women alike appear more concerned than ever with both attractiveness and perceived physical imperfections. It’s no surprise that a pretty woman will tend to be favored over others for a desired job opening. And there are some universal standards of beauty across the world--symmetry in the face and the body are preferred traits, for example, as are clear skin and youthfulness.

How to Be More Attractive

While a new haircut, a little powder, and knowing what others find attractive might help you put on a good face, there are inner factors at play. A better foundation to build on is being confident, positive, and engaged with life. Feeling good about who you are will change the way you feel, move your body, and relate to others.

The Signs of Beauty

What men and women tend to prefer when it comes to beauty may seem mysterious, but science does explain a lot of it. For example, we are drawn to symmetry, a skinny waist in women, and height in men.

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