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The Anatomy of Hype

Persuasion strategies from mischief makers and boundary breakers.

Motivation
What Does It Really Mean to Show Up?

Michael F. Schein on November 18, 2021

Humans are constantly fooling ourselves. We tell ourselves we’re smarter, faster, better looking, and higher achieving than we are.

Humans are constantly fooling ourselves. We tell ourselves we’re smarter, faster, better looking, and higher achieving than we are.

Sleep
The Surprising Science Behind Buzz

Michael F. Schein on January 6, 2021

The forces that influence us have less to do with the content of the message than with how it is delivered.

The forces that influence us have less to do with the content of the message than with how it is delivered.

Persuasion
Why Do Democrats Keep Losing?

Michael F. Schein on November 4, 2020

Why is the election so close, even with all the problems our country faces? This psychological principle may explain it.

Why is the election so close, even with all the problems our country faces? This psychological principle may explain it.

Cognition
The Power of Cross-Disciplinary Thinking

Michael F. Schein on October 6, 2020

Narrowly focused experts are vital. But there is a different kind of thinker who has a unique propensity for coming up with creative solutions to problems.

Narrowly focused experts are vital. But there is a different kind of thinker who has a unique propensity for coming up with creative solutions to problems.

Persuasion
How to Change Anyone’s Mind With Jonah Berger

Michael F. Schein on August 21, 2020

New York Times bestselling author Jonah Berger's new book "The Catalyst" builds a compelling case for the idea that most of what we believe about persuasion is wrong.

New York Times bestselling author Jonah Berger's new book "The Catalyst" builds a compelling case for the idea that most of what we believe about persuasion is wrong.