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Tamar Avnet Ph.D.
About
Tamar Avnet, Ph.D., is a Professor of Business and Chair of Marketing at the Sy Syms School of Business at Yeshiva University in New York City. She joined the faculty in 2006. Prior to joining SSSB, she was an Assistant Professor of Marketing at Rotman Business School at the University of Toronto. She taught at the MBA program at Rotman Business School as well as at Columbia University Business School. She is currently teaching in both the graduate and undergraduate programs at YU. She has a Bachelor's degree in Economics and a Master's of Science in Industrial Organization from the Institute of Technology (Technion) in Israel and a Ph.D. in Marketing from Columbia University Business School.
She loves animals, has a cat named Berry (short for Blueberry), likes to cook and exercise in her spare time, as well as biking and hiking.
Dr. Avnet’s business expertise and consulting activities are in the areas of marketing strategy and management, branding strategy, consumer psychology, and the psychology of decision making. In 2011 she developed a new theory, along with her colleague Anne-Laure Sellier, titled Scheduling Style. The theory explores how the way individuals schedule their daily tasks can have a profound effect on how they handle and experience life in general. She and her co-author have published three academic articles on this topic in the Journal of Experimental Social Psychology, in the Journal of Personality and Social Psychology, and in Current Opinion in Psychology. Scheduling style has shown to affect well-being, sense of self-control (see WSJ), creative thinking (see Bloomberg, The Atlantic), and productivity (see Huffington Post). More recent research has shown that how people schedule their tasks can also affect eating and dieting habits, such as eating fresh produce versus frozen and counting calories versus eating healthy.
In addition to the Scheduling Style line of research, Dr. Avnet investigates how consumers use and rely on their feelings and emotions when making a product choice or a purchase decision. Her research appeared in many leading academic journals in marketing, management, and psychology, including the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Experimental Social Psychology, Organizational Behavior and Human Decision Processes, and Advances in Consumer Research.
In addition to research and teaching, Dr. Avnet is consulting in the marketing research and social media areas.
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