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Michael F. Schein

About

Michael Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their industries. As a writer and thinker, he specializes in the study of hype – the strategies used by propagandists, self-promoters, cult leaders, mischief-makers, and boundary breakers to generate intense emotional reactions from large numbers of people to achieve specific outcomes. Schein has worked with The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Magento, Presentr, LinkedIn, and Citrix, to name a few. He has written for a wide range of publications that include Forbes, Inc., Huffington Post, and Fortune.

Schein graduated from the University of Pennsylvania with Honors and got his start at Spin the Bottle, the production company behind VH1 hit show Pop Up Video. He also created, ran, and moderated the New York Tech Alliance’s Interactive Marketing panel series. He is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers (McGraw Hill, 2020).

Books by Michael F. Schein
Recent Posts
The Surprising Science Behind Buzz

The forces that influence us have less to do with the content of the message than with how it is delivered.

The forces that influence us have less to do with the content of the message than with how it is delivered.

The Uncomfortable Origin of the MBA

Is an MBA worth the cost? Understanding where it came from may help you decide.

Is an MBA worth the cost? Understanding where it came from may help you decide.

Why Do Democrats Keep Losing?

Why is the election so close, even with all the problems our country faces? This psychological principle may explain it.

Why is the election so close, even with all the problems our country faces? This psychological principle may explain it.

The Power of Cross-Disciplinary Thinking

Narrowly focused experts are vital. But there is a different kind of thinker who has a unique propensity for coming up with creative solutions to problems.

Narrowly focused experts are vital. But there is a different kind of thinker who has a unique propensity for coming up with creative solutions to problems.