Art Markman Ph.D. on September 16, 2015
Going back to the 1950s, social and cognitive psychologists noticed that people’s beliefs tend to become more coherent over time. For example, a couple buying a house might initially notice both the positive and negative elements of that house. If they decide they are not going to buy that house, they may start to focus on the negatives rather than the positives.
Going back to the 1950s, social and cognitive psychologists noticed that people’s beliefs tend to become more coherent over time. For example, a couple buying a house might initially notice both the positive and negative elements of that house. If they decide they are not going to buy that house, they may start to focus on the negatives rather than the positives.