Dreams have been described as dress rehearsals for real life, opportunities to gratify wishes, and a form of nocturnal therapy. A new theory aims to make sense of it all.
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The hidden forces that shape how and what we buy
Matt Johnson Ph.D.
What is executive coaching? An opportunity to uncover new dimensions of problem-solving, cultivate new skills, and overcome hurdles as part of a tailored plan of growth.
Intrinsic motivation is the drive that comes purely from within, pushing us forward regardless of any external reward. How can we harness this?
What sounds more appealing: Patagonian toothfish or Chilean seabass? Goosefish or monkfish? It all comes down to the name.
The film industry has always tried to use data to better anticipate the audience's response. But now in the era of big data, does this trump an appreciation for human creativity?
People with unique skillsets force us to question the supposed divide between art and science. Dr. Radhika Patnala helps us understand this transformation.
There is one aspect of book-buying that e-commerce can't touch: the psychology of the bookstore experience. Can it save bookstores?
As AI becomes more advanced, ethical questions become more important. How should this power be wielded? A tech ethicist can help us navigate this space.
Authenticity is held in high regard. But what do we actually mean when we say we're being our authentic, true self?
Zombies present us with a key question: Why are humans conscious, but zombies aren't? A new theory weighs in on the psychology of consciousness.
The story of airline safety videos is a strange cocktail of regulation, competition, and innovation. Underneath it all is a rare window into human attention.
The more endangered a site becomes, the more we want to visit it. And the more we visit, the more it's damaged. How can we overcome the paradox of doom tourism?
If we're brutally honest, the only thing we can be sure about is our own consciousness. How do we get beyond that and experience the perspectives of others?
You’ve lost your keys before. You’ve lost memories before. But losing your self? The curious case of Ansel Bourne teaches us how fragile the "self" can be.
It hurts when someone steps on our foot. But why does it hurt more if someone does it on purpose? And how do these quirks of pain influence how we spend?
Trying to avoid impulse shopping? You're not alone—and the ultimatum game may help.
The social skills of foxes may reveal deep truths about our evolutionary past.
Humans have long tried to cheat death. Does the science of mind uploading finally provide a path to eternal life?
A new perspective on travel teaches us that "getting away" may be more about psychology than geography.
Sports and competitions are complicated events, but in retrospect, their outcomes feel like storybook endings. Why is that?
Why is this seasonal beverage a celebration for our taste buds? Neuroscience helps explains
We feel as though we're autonomous decision-makers, making free choices and consciously navigating our lives. But are we?
What's the difference between a promotional post and a coincidence? The line has become increasingly blurred.
Egotism is looked down upon, but from time time, we all like we're at the center of the universe. Can an ego be anything but ego-centric?
Guilt is a mysterious force, often driving our buying behavior in odd and unpredictable ways.
New Zealand was one of the first countries to rid itself of COVID-19 and lift restrictions. What can the rest of the world learn from them about the future of shopping?
New research suggests that COVID-19 humor has a specific audience, and it may provide surprising benefits
New research helps us understand why the eyes are both powerful and mysterious.
"Black people are not dark-skinned white people." These words may seem obvious, but they forever changed the world of advertising.
No one can convince you like you can. How will this be used in marketing and targeted advertisements?
We're often told not to live in the past, but research on nostalgia suggests otherwise.
Matt Johnson, Ph.D., is a writer, speaker, and professor at Hult International Business School in San Francisco, California. He is the author of Blindsight: The (Mostly) Hidden Ways Marketing Reshapes our Brains.