Mind, Brain, and Value

The hidden forces that shape how and what we buy

The Psychology of Executive Coaching and Business Leadership

What is executive coaching? An opportunity to uncover new dimensions of problem-solving, cultivate new skills, and overcome hurdles as part of a tailored plan of growth.

The Power of Intrinsic Motivation

Intrinsic motivation is the drive that comes purely from within, pushing us forward regardless of any external reward. How can we harness this?

How Product Names Influence the Way We Think and Spend

What sounds more appealing: Patagonian toothfish or Chilean seabass? Goosefish or monkfish? It all comes down to the name.

How the Psychology of Essentialism Influences Movies and Art

The film industry has always tried to use data to better anticipate the audience's response. But now in the era of big data, does this trump an appreciation for human creativity?

What's the Connection Between Art and Science?

People with unique skillsets force us to question the supposed divide between art and science. Dr. Radhika Patnala helps us understand this transformation.

The Psychology of the Physical Bookstore Experience

There is one aspect of book-buying that e-commerce can't touch: the psychology of the bookstore experience. Can it save bookstores?

How Should We Think About the Ethics of Artificial Intelligence?

As AI becomes more advanced, ethical questions become more important. How should this power be wielded? A tech ethicist can help us navigate this space.

What Eminem Teaches Us About the Psychology of Authenticity

Authenticity is held in high regard. But what do we actually mean when we say we're being our authentic, true self?

What Zombies Teach Us About the Psychology of Consciousness

Zombies present us with a key question: Why are humans conscious, but zombies aren't? A new theory weighs in on the psychology of consciousness.

What's Up With Airline Safety Videos? Psychology Weighs In

The story of airline safety videos is a strange cocktail of regulation, competition, and innovation. Underneath it all is a rare window into human attention.

The Psychology of Doom Tourism and Last-Chance Travel

The more endangered a site becomes, the more we want to visit it. And the more we visit, the more it's damaged. How can we overcome the paradox of doom tourism?

The Psychology of Solipsism: Our Own Private Consciousness

If we're brutally honest, the only thing we can be sure about is our own consciousness. How do we get beyond that and experience the perspectives of others?

The Real Bourne Identity: The Psychology of Ansel Bourne

You’ve lost your keys before. You’ve lost memories before. But losing your self? The curious case of Ansel Bourne teaches us how fragile the "self" can be.

How The Psychology of Pain Influences How We Spend

It hurts when someone steps on our foot. But why does it hurt more if someone does it on purpose? And how do these quirks of pain influence how we spend?

What the Ultimatum Game Reveals About Psychology and Impulses

Trying to avoid impulse shopping? You're not alone—and the ultimatum game may help.

What Friendly Foxes Reveal About Social Psychology

The social skills of foxes may reveal deep truths about our evolutionary past.

The Psychology Of The Digital Afterlife

Humans have long tried to cheat death. Does the science of mind uploading finally provide a path to eternal life?

How to Travel Without Leaving the House

A new perspective on travel teaches us that "getting away" may be more about psychology than geography.

Why We Love Sports: The Role of Psychology And Storytelling

Sports and competitions are complicated events, but in retrospect, their outcomes feel like storybook endings. Why is that?

The Psychology of the Pumpkin Spice Latte

Why is this seasonal beverage a celebration for our taste buds? Neuroscience helps explains

Psychology of the Left Hemisphere: The Brain's Interpreter

We feel as though we're autonomous decision-makers, making free choices and consciously navigating our lives. But are we?

How Influencers Use the Psychology of Covert Content

What's the difference between a promotional post and a coincidence? The line has become increasingly blurred.

What Kanye West Teaches Us About The Psychology of Ego

Egotism is looked down upon, but from time time, we all like we're at the center of the universe. Can an ego be anything but ego-centric?

How Guilt Changes the Way We Spend

Guilt is a mysterious force, often driving our buying behavior in odd and unpredictable ways.

What Can New Zealand Teach Us About the 'New Normal'?

New Zealand was one of the first countries to rid itself of COVID-19 and lift restrictions. What can the rest of the world learn from them about the future of shopping?