Photo of Veronica McCarthy, MSW, APSW
Veronica McCarthy
MSW, APSW
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Veronica McCarthy

MSW, APSW (she, her)

Verified by Psychology Today Verified by Psychology Today
1 Endorsed
504 South Main Street, Viroqua, WI 54665
Call Me
Available both in-person and online
504 South Main Street Viroqua, WI 54665
Let's Connect (608) 856-6774
Photo of Veronica McCarthy, MSW, APSW
If you’re considering therapy, know that you don’t have to navigate life’s challenges alone. Whether you're feeling overwhelmed by stress, working through past trauma, struggling in your relationships, or simply searching for a space to better understand yourself, therapy can be a powerful step toward healing and clarity. I offer a compassionate, nonjudgmental environment where you can feel safe to explore your experiences and work toward meaningful change. Together, we’ll identify your strengths, process what’s holding you back, and create a path forward that aligns with your goals and values.
I specialize in working with individuals of all ages in navigating trauma, relationship challenges, parenting stress, and emotional regulation. Using a blend of Cognitive Behavioral Therapy (CBT), attachment-based approaches, and trauma-informed care, I tailor each session to meet your unique needs and goals.
Reaching out for support can be difficult, but you don’t have to do this alone. Whether you’re navigating past trauma, relationship struggles, or simply feeling overwhelmed, I’m here to provide a safe, supportive space where you can heal and grow. If you're ready to take the first step toward change, —I’d be honored to walk alongside you.
Call or Veronica McCarthy now for a free 15 minute consultation - (608) 856-6774

My Practice at a Glance

Available both in-person and online

Heart Line Counseling and Consulting

504 South Main Street

Viroqua, WI 54665 map

(608) 856-6774

Heart Line Counseling and Consulting

205 5th Avenue South

Suite 324

La Crosse, WI 54601 map

My website
Currently offering in-person and telehealth services with daytime availability.
$100 Per Session, I accept insurance 
Let's Connect (608) 856-6774
Photo of Veronica McCarthy, MSW, APSW

My Practice at a Glance

Available both in-person and online

Heart Line Counseling and Consulting

504 South Main Street

Viroqua, WI 54665 map

(608) 856-6774

Heart Line Counseling and Consulting

205 5th Avenue South

Suite 324

La Crosse, WI 54601 map

My website
Currently offering in-person and telehealth services with daytime availability.
$100 Per Session, I accept insurance 

Finances

Fees

  • Individual Sessions $100
  • Couple Sessions $100

Payment Methods

Cash, Check, Mastercard, Visa

Insurance

  • Anthem
  • BadgerCare
  • BlueCross and BlueShield
  • Carelon Behavioral Health
  • Dean Health
  • Medicaid
  • Molina Healthcare
  • Optum
  • PreferredOne
  • Quartz
  • The Alliance
  • UnitedHealthcare UHC | UBH
  • Unlisted... Please Ask.
  • Wisconsin Physicians Service (WPS) Health Solution
"
We are in-network with most major insurance companies in the area. We also accept cash pay and can provide a superbill.
Photo of Veronica McCarthy, MSW, APSW
Veronica McCarthy
MSW, APSW
Call or for a free 15 minute consultation now - (608) 856-6774
"
We are in-network with most major insurance companies in the area. We also accept cash pay and can provide a superbill.
Photo of Veronica McCarthy, MSW, APSW
Veronica McCarthy
MSW, APSW
Call or for a free 15 minute consultation now - (608) 856-6774

Qualifications

  • Verified by Psychology Today Prelicense by State of Wisconsin / 135201-121 Supervised by Kayla Seitz (Wisconsin / 10039-123) Veronica McCarthy
  • Education and Years In Practice

  • Attended Walden University , MSW
  • Additional Credentials

  • Certificate from Wisconsin Association of Certified Domestic Violence Professionals 2025
Photo of Veronica McCarthy, MSW, APSW
Veronica McCarthy
MSW, APSW
Feel free to ask about qualifications and training experience. or (608) 856-6774
Photo of Veronica McCarthy, MSW, APSW
Veronica McCarthy
MSW, APSW
Feel free to ask about qualifications and training experience. or (608) 856-6774

Specialties and Expertise

Expertise

  • ADHD
  • Anger Management
  • Anxiety
  • Body Image
  • Borderline Personality (BPD)
  • Child
  • Codependency
  • Coping Skills
  • Depression
  • Divorce
  • Domestic Abuse
  • Domestic Violence
  • Family Conflict
  • Infertility
  • Life Transitions
  • Marital and Premarital
  • Parenting
  • Peer Relationships
  • Personality Disorders
  • Pregnancy, Prenatal, Postpartum
  • Relationship Issues
  • Self Esteem
  • Suicidal Ideation
  • Thinking Disorders
  • Women's Issues
Photo of Veronica McCarthy, MSW, APSW
Veronica McCarthy
MSW, APSW
Do these issues align with your needs? or (608) 856-6774
Photo of Veronica McCarthy, MSW, APSW
Veronica McCarthy
MSW, APSW
Do these issues align with your needs? or (608) 856-6774


Treatment Approach

Types of Therapy

  • Art Therapy
  • Attachment-based
  • Cognitive Behavioral (CBT)
  • Culturally Sensitive
  • Emotionally Focused
  • Family Systems
  • Narrative
  • Person-Centered
  • Play Therapy
  • Relational
  • Strength-Based
  • Trauma Focused
Photo of Veronica McCarthy, MSW, APSW
Veronica McCarthy
MSW, APSW
Ask about what different forms of therapy will be like. or (608) 856-6774
Photo of Veronica McCarthy, MSW, APSW
Veronica McCarthy
MSW, APSW
Ask about what different forms of therapy will be like. or (608) 856-6774

Location

Primary Location

Heart Line Counseling and Consulting

504 South Main Street

Viroqua, WI 54665

(608) 856-6774

Additional Location

Heart Line Counseling and Consulting

205 5th Avenue South

Suite 324

La Crosse, WI 54601

(608) 856-6774
"
Currently offering in-person and telehealth services with daytime availability.
Photo of Veronica McCarthy, MSW, APSW
Veronica McCarthy
MSW, APSW
Call for a free consultation now - (608) 856-6774
"
Currently offering in-person and telehealth services with daytime availability.
Photo of Veronica McCarthy, MSW, APSW
Veronica McCarthy
MSW, APSW
Call for a free consultation now - (608) 856-6774