Penny Urbina
Clinical Social Work/Therapist, LCSW
Verified by Psychology Today Verified by Psychology Today
1 Endorsed
333 Rio Rancho Boulevard Northeast, Suite 203, Rio Rancho, NM 87124
Let's Connect (505) 594-4165

Are you a parent or caregiver struggling with your child's challenging behaviors? Are you seeking help for a child who has had a traumatic experience? Penny's Playce can help! We have a proven record of supporting families in building an understanding of the communication behind behavior, and building better tool boxes for healing, learning and growing together. Reach out today for your free 15 minute consultation to determine how we may be able to help you and your child.
Penny is certified as an AutPlay Therapy provider. She is currently working towards becoming a Registered Play Therapist with the Association for Play Therapy. She has completed Sand Tray training, levels 1 and 2 at the Sand Tray Institute of NM, and is a member of the NMAPT.
Penny became inspired to open Penny’s Playce, LLC in Rio Rancho, in order to continue serving children and their families in her community. Penny welcomes all families and looks forward to meeting you!
Call or Email Penny Urbina now for a free 15 minute consultation - (505) 594-4165
Let's Connect (505) 594-4165

Finances
Insurance
- BlueCross and BlueShield
- Magellan
- Medicaid
- Molina Healthcare
- Optum
- Presbyterian
- UnitedHealthcare UHC | UBH
Penny Urbina
Clinical Social Work/Therapist, LCSW
Check fees and, if listed, ask to verify your insurance coverage. Email or (505) 594-4165
Qualifications
- Verified by Psychology Today Licensed by State of New Mexico / C-10405 Penny Bailey
Penny Urbina
Clinical Social Work/Therapist, LCSW
Feel free to ask about qualifications and training experience. Email or (505) 594-4165
Specialties and Expertise
Top Specialties
- Trauma and PTSD
- Behavioral Issues
- Parenting
Expertise
- ADHD
- Adoption
- Anxiety
- Autism
- Child
- Coping Skills
- Depression
- Developmental Disorders
- Education and Learning Disabilities
- Grief
- Neurodivergent Children and families
- School Issues
- Self Esteem
Penny Urbina
Clinical Social Work/Therapist, LCSW
Do these issues align with your needs? Email or (505) 594-4165
Client Focus
Age
Toddler ,
Children (6 to 10)
Participants
Individuals ,
Family
Age
Toddler ,
Children (6 to 10)
Participants
Individuals ,
Family
Treatment Approach
Types of Therapy
- ALL families and ALL people are welcome
- Attachment-based
- Cognitive Behavioral (CBT)
- Experiential Therapy
- Gestalt
- Motivational Interviewing
- Person-Centered
- Play Therapy
- Sandplay
- Strength-Based
- Trauma Focused
Penny Urbina
Clinical Social Work/Therapist, LCSW
Ask about what different forms of therapy will be like. Email or (505) 594-4165
Location
Primary Location
333 Rio Rancho Boulevard Northeast
Suite 203
Rio Rancho, NM 87124
(505) 594-4165Email me