Photo of Brian Ulrich, Licensed Professional Counselor, PhD, LPC
Brian Ulrich
Licensed Professional Counselor, PhD, LPC
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Brian Ulrich

Licensed Professional Counselor, PhD, LPC

Verified by Psychology Today Verified by Psychology Today
2 Endorsed
Call Me
Let's Connect (616) 207-1968
Photo of Brian Ulrich, Licensed Professional Counselor, PhD, LPC
Available both in-person and online
4081 Cascade Road Southeast Grand Rapids, MI 49546
My passion is helping couples and individuals repair emotional wounds, restore connection within relationships, and develop a greater sense of wholeness in their lives. Through a relational style of therapy, I seek to create a warm, supportive, and genuine environment where clients feel safe exploring challenges, strengthening emotional connection, and making meaningful progress toward lasting change.
I provide relationally focused counseling for couples and individuals seeking deeper connection, healthier communication, and lasting change. My work is informed by Relational Life Therapy (RLT), attachment-focused work, and a warm, collaborative therapeutic approach.
Seeking support can feel overwhelming, especially during difficult seasons of life. I would consider it a privilege to come alongside you and help support you, your relationship, or your family as you move toward healing, connection, and lasting change.
Call or Brian Ulrich now for a free 15 minute consultation - (616) 207-1968

My Practice at a Glance

Available both in-person and online

4081 Cascade Road Southeast

Grand Rapids, MI 49546 map

(616) 207-1968
My website
I specialize in Marital and Premarital, Anxiety and Depression 
$130 Per Session, I accept insurance 
I see individuals, couples and families  
Let's Connect (616) 207-1968
Photo of Brian Ulrich, Licensed Professional Counselor, PhD, LPC

My Practice at a Glance

Available both in-person and online

4081 Cascade Road Southeast

Grand Rapids, MI 49546 map

(616) 207-1968
My website
I specialize in Marital and Premarital, Anxiety and Depression 
$130 Per Session, I accept insurance 
I see individuals, couples and families  

Finances

Fees

  • Individual Sessions $130
  • Couple Sessions $160
  • Sliding scale: apply if you may be eligible

Insurance

  • Blue Cross
  • Blue Shield
  • BlueCross and BlueShield
  • Priority Health
Photo of Brian Ulrich, Licensed Professional Counselor, PhD, LPC
Brian Ulrich
Licensed Professional Counselor, PhD, LPC
Check fees and, if listed, ask to verify your insurance coverage. or (616) 207-1968
Photo of Brian Ulrich, Licensed Professional Counselor, PhD, LPC
Brian Ulrich
Licensed Professional Counselor, PhD, LPC
Check fees and, if listed, ask to verify your insurance coverage. or (616) 207-1968

Qualifications

  • Verified by Psychology Today Licensed by State of Michigan / 6401225329 Brian Ulrich
  • Education and Years In Practice

  • In Practice for 5 years
  • Attended Central Michigan University, Masters of Arts, Graduated 2012
  • Additional Credentials

  • Degree/Diploma from Michigan State University PhD/Higher Education and Adult Learning / 2019
  • Degree/Diploma from Central Michigan University Masters of Arts/Professional Counseling / 2012
"
With over 15 years' experience, I bring a unique blend of counseling expertise and adult teaching and learning. My background spans higher education, career advising, and full-time therapy with adults and couples, supported by a Master's in Counseling and PhD in Adult Learning.
Photo of Brian Ulrich, Licensed Professional Counselor, PhD, LPC
Brian Ulrich
Licensed Professional Counselor, PhD, LPC
Call or for a free 15 minute consultation now - (616) 207-1968
"
With over 15 years' experience, I bring a unique blend of counseling expertise and adult teaching and learning. My background spans higher education, career advising, and full-time therapy with adults and couples, supported by a Master's in Counseling and PhD in Adult Learning.
Photo of Brian Ulrich, Licensed Professional Counselor, PhD, LPC
Brian Ulrich
Licensed Professional Counselor, PhD, LPC
Call or for a free 15 minute consultation now - (616) 207-1968

Specialties and Expertise

Top Specialties

  • Marital and Premarital
  • Anxiety
  • Depression

Expertise

  • Alcohol Use
  • Anger Management
  • Career Counseling
  • Child
  • Chronic Impulsivity
  • Codependency
  • Coping Skills
  • Divorce
  • Family Conflict
  • Gambling
  • Grief
  • Impulse Control Disorders
  • Infidelity
  • Men's Issues
  • Parenting
  • Peer Relationships
  • Relationship Issues
  • Self Esteem
  • Sexual Addiction
  • Stress
  • Substance Use
  • Thinking Disorders
"
I work with couples in crisis, and utilize a format called Relational Life Therapy in my therapeutic work. This format is primarily concerned with equipping couples with relational skills that help them learn how to effectively repair after conflict and restore a better overall emotional balance to the relationship.
Photo of Brian Ulrich, Licensed Professional Counselor, PhD, LPC
Brian Ulrich
Licensed Professional Counselor, PhD, LPC
Call or for a free 15 minute consultation now - (616) 207-1968
"
I work with couples in crisis, and utilize a format called Relational Life Therapy in my therapeutic work. This format is primarily concerned with equipping couples with relational skills that help them learn how to effectively repair after conflict and restore a better overall emotional balance to the relationship.
Photo of Brian Ulrich, Licensed Professional Counselor, PhD, LPC
Brian Ulrich
Licensed Professional Counselor, PhD, LPC
Call or for a free 15 minute consultation now - (616) 207-1968

2 Endorsements

Hayleigh Potter
Hayleigh Potter
CounselorLLPC
Brian provides invaluable insight and perspective through his work as a counselor, and his passion for working with couples especially shines. I highly recommend Brian to anyone looking to enhance their relationship or seeking support individually.
Samantha McNeal
Samantha McNeal
CounselorLLPC
Brian has a natural talent for couples work. He shows up authentically and provides couples with tools, skills, and resources to better themselves, and their relationships, in a safe, unbiased environment.

Client Focus

Age

Preteen
Teen
Adults

Participants

Individuals
Couples
Family

Communities

Aviation Professionals

Religion

Christian

Age

Preteen
Teen
Adults

Participants

Individuals
Couples
Family

Communities

Aviation Professionals

Religion

Christian

Treatment Approach

Types of Therapy

  • Acceptance and Commitment (ACT)
  • Attachment-based
  • Christian Counseling
  • Coaching
  • Cognitive Behavioral (CBT)
  • Family / Marital
  • Family Systems
  • Imago
  • Internal Family Systems (IFS)
  • Interpersonal
  • Person-Centered
  • Relational
  • Relational Life Therapy
  • Trauma Focused
Photo of Brian Ulrich, Licensed Professional Counselor, PhD, LPC
Brian Ulrich
Licensed Professional Counselor, PhD, LPC
Ask about what different forms of therapy will be like. or (616) 207-1968
Photo of Brian Ulrich, Licensed Professional Counselor, PhD, LPC
Brian Ulrich
Licensed Professional Counselor, PhD, LPC
Ask about what different forms of therapy will be like. or (616) 207-1968

Location

Primary Location

4081 Cascade Road Southeast

Grand Rapids, MI 49546

(616) 207-1968
Photo of Brian Ulrich, Licensed Professional Counselor, PhD, LPC
Brian Ulrich
Licensed Professional Counselor, PhD, LPC
Call for a free consultation now - (616) 207-1968
Photo of Brian Ulrich, Licensed Professional Counselor, PhD, LPC
Brian Ulrich
Licensed Professional Counselor, PhD, LPC
Call for a free consultation now - (616) 207-1968