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Photo of Alison Urban - Alison Urban RPT™: Kids, Play Therapy, Parents, MSW, LCSW, RPT™, Clinical Social Work/Therapist
Alison Urban RPT™: Kids, Play Therapy, Parents
Clinical Social Work/Therapist, MSW, LCSW, RPT™

Alison Urban RPT™: Kids, Play Therapy, Parents

Clinical Social Work/Therapist, MSW, LCSW, RPT™ (she, her)

Verified by Psychology Today Verified by Psychology Today
6 Endorsed
256 Broad Street, Suite 2 E, Bloomfield, NJ 07003
Let's Connect (973) 381-1465
Photo of Alison Urban - Alison Urban RPT™: Kids, Play Therapy, Parents, MSW, LCSW, RPT™, Clinical Social Work/Therapist
Are you feeling overwhelmed by your child’s tantrums, outbursts, sleep issues, or social anxiety? I understand how challenging these moments can be. As a passionate registered Play Therapist, I use play to connect with children, helping them express their feelings, manage their emotions, and build strong relationships. I work closely with parents to create a supportive environment that fosters growth and reduces frustration. I genuinely love helping kids thrive and would be honored to partner with you. Book a free 15-minute consult to start this meaningful journey together.
As a play therapist, I help children express emotions & develop coping skills through play. With years of experience, I create a supportive environment for their growth. I offer a free 15-minute consultation to discuss how my expertise can benefit your child. Let's explore how we can work together to support their emotional and behavioral needs
I work with kids 5 and up, teens, and adults. I work Tues to Sat and see clients in person at our Bloomfield office and via telehealth across NJ state. We are a savvy out-of-network practice and will explain your benefits, provide a cost estimate, and submit claims to your insurance company for you.
Call or Alison Urban RPT™: Kids, Play Therapy, Parents now for a free 15 minute consultation - (973) 381-1465

Practice at a Glance

Available both in-person and online

256 Broad Street

Suite 2 E

Bloomfield, NJ 07003

(973) 381-1465

Resolution Counseling Center

26 Journal Square Plaza, Ste 505,

Jersey City, NJ 07306

(201) 632-5554
I offer telehealth across NJ and office visits in Bloomfield. Book a free consult today: cultivatetherapyteam.clientsecure.me
I specialize in Child, Anxiety and School Issues 
$200 Per Session, I accept insurance 
I see individuals and families  
Please watch my video to learn more about me and my practice.
Alison Urban RPT™: Kids, Play Therapy, Parents
Let's Connect (973) 381-1465
Photo of Alison Urban - Alison Urban RPT™: Kids, Play Therapy, Parents, MSW, LCSW, RPT™, Clinical Social Work/Therapist

Practice at a Glance

Available both in-person and online

256 Broad Street

Suite 2 E

Bloomfield, NJ 07003

(973) 381-1465

Resolution Counseling Center

26 Journal Square Plaza, Ste 505,

Jersey City, NJ 07306

(201) 632-5554
I offer telehealth across NJ and office visits in Bloomfield. Book a free consult today: cultivatetherapyteam.clientsecure.me
I specialize in Child, Anxiety and School Issues 
$200 Per Session, I accept insurance 
I see individuals and families  
Please watch my video to learn more about me and my practice.
Alison Urban RPT™: Kids, Play Therapy, Parents

Finances

Fees

  • Individual Sessions $200
  • Pay by American Express, Discover, Health Savings Account, Mastercard, Visa

Insurance

  • 1199SEIU
  • Aetna
  • Anthem
  • Blue Cross
  • Blue Shield
  • BlueCross and BlueShield
  • Cigna and Evernorth
  • Empire Blue Cross Blue Shield
  • Horizon Blue Cross and Blue Shield
  • Medicare
  • Meritain Health
  • Optum
  • Oscar Health
  • Oxford
  • United Medical Resources (UMR)
  • UnitedHealthcare UHC | UBH
  • Out of Network
"
We explain your out-of-network benefits and submit claims for you. Many clients get 50-70 percent of fees back after meeting a deductible.
Call or for a free 15 minute consultation now - (973) 381-1465
Photo of Alison Urban - Alison Urban RPT™: Kids, Play Therapy, Parents, MSW, LCSW, RPT™, Clinical Social Work/Therapist
Alison Urban RPT™: Kids, Play Therapy, Parents
Clinical Social Work/Therapist, MSW, LCSW, RPT™
"
We explain your out-of-network benefits and submit claims for you. Many clients get 50-70 percent of fees back after meeting a deductible.
Call or for a free 15 minute consultation now - (973) 381-1465
Photo of Alison Urban - Alison Urban RPT™: Kids, Play Therapy, Parents, MSW, LCSW, RPT™, Clinical Social Work/Therapist
Alison Urban RPT™: Kids, Play Therapy, Parents
Clinical Social Work/Therapist, MSW, LCSW, RPT™

Qualifications

    Clinical Social Work/Therapist: Alison Urban

  • Verified by Psychology Today Licensed by State of New Jersey / 44SC06226200 Alison Urban
  • In Practice for 4 Years
  • Certificate from Association for Play Therapy T-6622 / 2024
  • Attended Rutgers , MSW, Graduated 2020
"
I am a licensed clinical social worker in the state of NJ. I have a certificate in Promoting Child and Adolescent Well Being and I have completed my Registered Play Therapist requirements.
Call or for a free 15 minute consultation now - (973) 381-1465
Photo of Alison Urban - Alison Urban RPT™: Kids, Play Therapy, Parents, MSW, LCSW, RPT™, Clinical Social Work/Therapist
Alison Urban RPT™: Kids, Play Therapy, Parents
Clinical Social Work/Therapist, MSW, LCSW, RPT™
"
I am a licensed clinical social worker in the state of NJ. I have a certificate in Promoting Child and Adolescent Well Being and I have completed my Registered Play Therapist requirements.
Call or for a free 15 minute consultation now - (973) 381-1465
Photo of Alison Urban - Alison Urban RPT™: Kids, Play Therapy, Parents, MSW, LCSW, RPT™, Clinical Social Work/Therapist
Alison Urban RPT™: Kids, Play Therapy, Parents
Clinical Social Work/Therapist, MSW, LCSW, RPT™

Specialties and Expertise

Top Specialties

  • Child
  • Anxiety
  • School Issues

Expertise

  • ADHD
  • Adoption
  • Anger Management
  • Behavioral Issues
  • Bipolar Disorder
  • Body Positivity
  • Depression
  • Eating Disorders
  • Family Conflict
  • LGBTQ+
  • Life Transitions
  • Mood Disorders
  • Obsessive-Compulsive (OCD)
  • Oppositional Defiance (ODD)
  • Parenting
  • Peer Relationships
  • Relationship Issues
  • Self Esteem
  • Self-Harming
  • Stress
  • Trauma and PTSD
"
I specialize in children coping with emotional dysregulation, transitions, depression, and anxiety. Play therapy helps them express and process feelings in a safe, supportive environment, promoting emotional understanding and resilience. Families often see improved communication, behavior, and coping skills as outcomes.
Call or for a free 15 minute consultation now - (973) 381-1465
Photo of Alison Urban - Alison Urban RPT™: Kids, Play Therapy, Parents, MSW, LCSW, RPT™, Clinical Social Work/Therapist
Alison Urban RPT™: Kids, Play Therapy, Parents
Clinical Social Work/Therapist, MSW, LCSW, RPT™
"
I specialize in children coping with emotional dysregulation, transitions, depression, and anxiety. Play therapy helps them express and process feelings in a safe, supportive environment, promoting emotional understanding and resilience. Families often see improved communication, behavior, and coping skills as outcomes.
Call or for a free 15 minute consultation now - (973) 381-1465
Photo of Alison Urban - Alison Urban RPT™: Kids, Play Therapy, Parents, MSW, LCSW, RPT™, Clinical Social Work/Therapist
Alison Urban RPT™: Kids, Play Therapy, Parents
Clinical Social Work/Therapist, MSW, LCSW, RPT™

6 Endorsements

Evan Greenberg: Couples Therapy, Marriage, EFT
Evan Greenberg: Couples Therapy, Marriage, EFT
Clinical Social Work/TherapistMSWLSWLAMFT
Alison Urban excels with her extensive training and unique skillset, reaching young people and adolescents where few others can. Her compassionate, engaging approach creates a safe space, fostering trust and growth.
Erika Kao: Couples & Mindfulness
Erika Kao: Couples & Mindfulness
Clinical Social Work/TherapistMSWLSWLMSW
Alison's compassionate, insightful nature helps her to connect with kids in a way that allows them the safe space they need to connect and feel seen.
Rebecca Walsman: Adults, Couples, Kids, and Teens
Rebecca Walsman: Adults, Couples, Kids, and Teens
Clinical Social Work/TherapistMSWLSWLMSWCCTP
Alison's enthusiasm, patience, and gentle compassion puts her clients at ease. Her extensive training in play therapy, DBT, and emotional regulation brings wisdom and creativity to each session with both minors, parents, and young adults.
Gabrielle Ferrara
Gabrielle Ferrara
Clinical Social Work/TherapistLCSW
Alison is a kind hearted and caring therapist. She knows how to make therapy both meaningful and fun for the children, teens, young adults, and families she works with. I strongly recommend Alison if you're looking for an awesome therapist.
Karen Mitchell: Teens, Adults, Families
Karen Mitchell: Teens, Adults, Families
Clinical Social Work/TherapistLCSW
Ali is a gift to play therapy. She has a natural way to connect with children that allows them to explore their feelings in a safe way. I enthusiastically recommend Alison Urban for your child's therapy needs.
Laura Bialek
Laura Bialek
Licensed Professional CounselorMA/EdSLPCCCTPNCC
Alison is a compassionate and caring therapist whose expertise and compassionate approach foster a safe space for healing & growth. She excels in creating a warm and caring environment for clients of all ages. Highly recommend Alison for your needs.

Client Focus

Age

Children (6 to 10)
Preteen

Participants

Individuals
Family

Communities

Bisexual Allied
Lesbian Allied
Non-Binary Allied
Racial Justice Allied
Single Mother
Transgender Allied

Ethnicity

Other Racial or Ethnic Background

Age

Children (6 to 10)
Preteen

Participants

Individuals
Family

Communities

Bisexual Allied
Lesbian Allied
Non-Binary Allied
Racial Justice Allied
Single Mother
Transgender Allied

Ethnicity

Other Racial or Ethnic Background

Treatment Approach

Types of Therapy

  • Attachment-based
  • Cognitive Behavioral (CBT)
  • Culturally Sensitive
  • Dialectical Behavior (DBT)
  • Motivational Interviewing
  • Multicultural
  • Narrative
  • Person-Centered
  • Play Therapy
  • Positive Psychology
  • Relational
  • Solution Focused Brief (SFBT)
  • Strength-Based
"
I utilize play therapy, creating a safe space for expressing through play rather than words. Effective for children or those struggling verbally, sessions involve games, storytelling, or art to explore emotions comfortably. We work together to understand and resolve issues, promoting healing in a supportive environment.
Call or for a free 15 minute consultation now - (973) 381-1465
Photo of Alison Urban - Alison Urban RPT™: Kids, Play Therapy, Parents, MSW, LCSW, RPT™, Clinical Social Work/Therapist
Alison Urban RPT™: Kids, Play Therapy, Parents
Clinical Social Work/Therapist, MSW, LCSW, RPT™
"
I utilize play therapy, creating a safe space for expressing through play rather than words. Effective for children or those struggling verbally, sessions involve games, storytelling, or art to explore emotions comfortably. We work together to understand and resolve issues, promoting healing in a supportive environment.
Call or for a free 15 minute consultation now - (973) 381-1465
Photo of Alison Urban - Alison Urban RPT™: Kids, Play Therapy, Parents, MSW, LCSW, RPT™, Clinical Social Work/Therapist
Alison Urban RPT™: Kids, Play Therapy, Parents
Clinical Social Work/Therapist, MSW, LCSW, RPT™

Location

Primary Location

256 Broad Street

Suite 2 E

Bloomfield, NJ 07003

(973) 381-1465

Additional Location

Resolution Counseling Center

26 Journal Square Plaza, Ste 505,

Jersey City, NJ 07306

(201) 632-5554
"
I offer telehealth across NJ and office visits in Bloomfield. Book a free consult today: cultivatetherapyteam.clientsecure.me
Call for a free consultation now - (973) 381-1465
Photo of Alison Urban - Alison Urban RPT™: Kids, Play Therapy, Parents, MSW, LCSW, RPT™, Clinical Social Work/Therapist
Alison Urban RPT™: Kids, Play Therapy, Parents
Clinical Social Work/Therapist, MSW, LCSW, RPT™
"
I offer telehealth across NJ and office visits in Bloomfield. Book a free consult today: cultivatetherapyteam.clientsecure.me
Call for a free consultation now - (973) 381-1465
Photo of Alison Urban - Alison Urban RPT™: Kids, Play Therapy, Parents, MSW, LCSW, RPT™, Clinical Social Work/Therapist
Alison Urban RPT™: Kids, Play Therapy, Parents
Clinical Social Work/Therapist, MSW, LCSW, RPT™