Support Groups in Mays Landing, NJ

Caregiver Support Group Perfect for anyone that is caring for a loved one that is disabled, elderly or medically struggling Focus: Caregiver Burnout Guilt/Resentment Role Strain Practical Coping Group will start when 6 people register (10 max) Most Insurances Accepted Self Pay Rate: $50/ session Meets for 10 Weeks Wednesdays at 10 AM
Photo of Christine Miller, Clinical Social Work/Therapist, LCSW, MSW, YMHFA
Hosted by Christine Miller
Clinical Social Work/Therapist, LCSW, MSW, YMHFA
Group meets in Mays Landing, NJ 08330
Caregiver Support Group Perfect for anyone that is caring for a loved one that is disabled, elderly or medically struggling Focus: Caregiver Burnout Guilt/Resentment Role Strain Practical Coping Group will start when 6 people register (10 max) Most Insurances Accepted Self Pay Rate: $50/ session Meets for 10 Weeks Wednesdays at 10 AM
(609) 377-8074 View (609) 377-8074
This group will look at the effects of co-dependency in relationships, learning skills to both identify and to adjust behaviors that are not serving the individual and the relationships that are being affected. We will define and utilize strategies to set healthy and helpful boundaries. We will look at how unhealed personal wounds can affect relationships and learn how to heal those wounds. Through group exercises, conversation, silent meditation and much more, we will find out how to be in more peaceful and fulfilling relationships with both self and others. All adults, 18 and up are welcome. Insurance accepted
Photo of Kate Mattleman, Clinical Social Work/Therapist, LCSW, RN
Hosted by Kate Mattleman
Clinical Social Work/Therapist, LCSW, RN
Group meets in Mays Landing, NJ 08330
This group will look at the effects of co-dependency in relationships, learning skills to both identify and to adjust behaviors that are not serving the individual and the relationships that are being affected. We will define and utilize strategies to set healthy and helpful boundaries. We will look at how unhealed personal wounds can affect relationships and learn how to heal those wounds. Through group exercises, conversation, silent meditation and much more, we will find out how to be in more peaceful and fulfilling relationships with both self and others. All adults, 18 and up are welcome. Insurance accepted
(609) 385-0021 View (609) 385-0021
This group is based on the book and program by Sonja Renee Taylor. The group will work on identifying barriers to self-love, self-confidence, success, healthy and happy relationships and much more. Through the lens of micro and macro views, we will be able to reimagine ourselves in a world that betters serves us and that we can serve differently.
Photo of Kate Mattleman, Clinical Social Work/Therapist, LCSW, RN
Hosted by Kate Mattleman
Clinical Social Work/Therapist, LCSW, RN
Group meets in Mays Landing, NJ 08330
This group is based on the book and program by Sonja Renee Taylor. The group will work on identifying barriers to self-love, self-confidence, success, healthy and happy relationships and much more. Through the lens of micro and macro views, we will be able to reimagine ourselves in a world that betters serves us and that we can serve differently.
(609) 385-0021 View (609) 385-0021

More Groups Nearby

Living with adult ADHD can feel like juggling a dozen tabs open in your brain. It can be exhausting, confusing, and lonely. This group is a space where you don’t have to explain or apologize. Healing can happen in connection, and there’s real power in realizing you’re not too much or behind. You’re human, with a nervous system that works a little differently. We’ll explore practical tools and self-compassion. You’re welcome exactly as you are, messy thoughts, big feelings, unfinished to-do lists and all. Message me if interested
Photo of Carlene A Graham, Clinical Social Work/Therapist, LCSW
Hosted by Carlene A Graham
Clinical Social Work/Therapist, LCSW
Group meets in Egg Harbor Township, NJ 08234
Living with adult ADHD can feel like juggling a dozen tabs open in your brain. It can be exhausting, confusing, and lonely. This group is a space where you don’t have to explain or apologize. Healing can happen in connection, and there’s real power in realizing you’re not too much or behind. You’re human, with a nervous system that works a little differently. We’ll explore practical tools and self-compassion. You’re welcome exactly as you are, messy thoughts, big feelings, unfinished to-do lists and all. Message me if interested
(609) 710-8579 View (609) 710-8579
This is a space where your brain can finally exhale. Have you ever been told to “just focus,” “try harder,” or “calm down” (and wanted to scream internally). It can be exhausting to move through a world that wasn’t built with you in mind. This group is a judgment-free space to laugh, vent, learn skills, and make sense of the chaos together. Come as you are: late, curious, overwhelmed, brilliant, or all of the above. Wellness here isn’t about perfection, it’s about being human, together.
Photo of Carlene A Graham, Clinical Social Work/Therapist, LCSW
Hosted by Carlene A Graham
Clinical Social Work/Therapist, LCSW
Group meets in Egg Harbor Township, NJ 08234
This is a space where your brain can finally exhale. Have you ever been told to “just focus,” “try harder,” or “calm down” (and wanted to scream internally). It can be exhausting to move through a world that wasn’t built with you in mind. This group is a judgment-free space to laugh, vent, learn skills, and make sense of the chaos together. Come as you are: late, curious, overwhelmed, brilliant, or all of the above. Wellness here isn’t about perfection, it’s about being human, together.
(609) 710-8579 View (609) 710-8579
Heal from the impact of unhealthy relationships in a safe, supportive environment. Build self-worth, strengthen boundaries, and develop healthier relationship patterns alongside others on a similar journey. Starting August 19th, 2026, for a total of 8 weekly sessions. Group sessions will be held on Wednesdays from 7:15 PM to 8:15 PM by Alexa Erschen and Faith Ruzycki. If you have any questions or would like to register for sessions, please contact us by phone or email. Phone: 609-666-5205. Email: a.erschen.hbn@gmail.com (Alexa) or f.ruzycki.holisticbynature@gmail.com (Faith)
Photo of Alexa Erschen, Pre-Licensed Professional, BA
Hosted by Alexa Erschen
Pre-Licensed Professional, BA
Group meets in Hammonton, NJ 08037
Heal from the impact of unhealthy relationships in a safe, supportive environment. Build self-worth, strengthen boundaries, and develop healthier relationship patterns alongside others on a similar journey. Starting August 19th, 2026, for a total of 8 weekly sessions. Group sessions will be held on Wednesdays from 7:15 PM to 8:15 PM by Alexa Erschen and Faith Ruzycki. If you have any questions or would like to register for sessions, please contact us by phone or email. Phone: 609-666-5205. Email: a.erschen.hbn@gmail.com (Alexa) or f.ruzycki.holisticbynature@gmail.com (Faith)
(609) 666-5205 View (609) 666-5205
A supportive six-week group for women looking to better manage stress and anxiety through holistic coping skills. Participants will learn and practice techniques such as meditation, EFT tapping, and gaining a deeper understanding of the body's stress response. The goal of this group is to strengthen the mind-body connection, build effective coping strategies, and promote greater resilience in managing everyday stress and anxiety.
Photo of Allison Bise, Licensed Associate Counselor, MS, LAC
Hosted by Allison Bise
Licensed Associate Counselor, MS, LAC
Group meets in Absecon, NJ 08205
A supportive six-week group for women looking to better manage stress and anxiety through holistic coping skills. Participants will learn and practice techniques such as meditation, EFT tapping, and gaining a deeper understanding of the body's stress response. The goal of this group is to strengthen the mind-body connection, build effective coping strategies, and promote greater resilience in managing everyday stress and anxiety.
(609) 507-1240 View (609) 507-1240
A movement-based group for adults: A safe space to increase body awareness, explore the connection between emotions and physical sensations, and practice movement, mindfulness, and grounding techniques through a chakra-based framework. This group requires registration. please contact to register.
Photo of Autumn Louise Bott, Pre-Licensed Professional, BA
Hosted by Autumn Louise Bott
Pre-Licensed Professional, BA
Group meets in Hammonton, NJ 08037
A movement-based group for adults: A safe space to increase body awareness, explore the connection between emotions and physical sensations, and practice movement, mindfulness, and grounding techniques through a chakra-based framework. This group requires registration. please contact to register.
(609) 666-5205 View (609) 666-5205
12 Week weekly Group Immersion you are introduced to practices and principles that teach you how your body holds stress, memories and trauma and how you can use mindful movement to both allow your body to release these things, as well as give you intuitive insight into your needs and ways to support your Mind, Body and Spirit and open more deeply into spiritual practices. This prepares you for the 1 Year weekly Group where you will embody these practices and find your own practices which support you in the way you need.
Photo of Rhoda Fuchs-Morton, Licensed Professional Counselor, MA, CAC, LPC
Hosted by Rhoda Fuchs-Morton
Licensed Professional Counselor, MA, CAC, LPC
Group meets in Monroeville, NJ 08343
12 Week weekly Group Immersion you are introduced to practices and principles that teach you how your body holds stress, memories and trauma and how you can use mindful movement to both allow your body to release these things, as well as give you intuitive insight into your needs and ways to support your Mind, Body and Spirit and open more deeply into spiritual practices. This prepares you for the 1 Year weekly Group where you will embody these practices and find your own practices which support you in the way you need.
(609) 849-3184 View (609) 849-3184
Talk therapy is utilized to discuss your feelings, concerns with your mental health pertaining to your diagnosis - to be able to get feedback from peers in a confidential, secure, non-judgmental space. To exchange ideas and advice; offering ongoing support and guidance for individual experiencing trauma, depression, anxiety. Talk therapy encourages individuals to set goals and work towards personal growth.
Photo of Tina Michelle Trautz-Damon - Handles With Care LLC, Psychiatric Nurse Practitioner, PMHNP, BC, ANCC, MSN, RN
Hosted by Handles With Care LLC
Psychiatric Nurse Practitioner, PMHNP, BC, ANCC, MSN, RN
Group meets in Turnersville, NJ 08012
Talk therapy is utilized to discuss your feelings, concerns with your mental health pertaining to your diagnosis - to be able to get feedback from peers in a confidential, secure, non-judgmental space. To exchange ideas and advice; offering ongoing support and guidance for individual experiencing trauma, depression, anxiety. Talk therapy encourages individuals to set goals and work towards personal growth.
(856) 219-4507 View (856) 219-4507
Getting overly worried about people, things, events and places could take on a toll on your overall wellness. This virtual therapy group focuses on therapeutic interventions in managing anxiety-related issues. Why are NUTS for anxiety is designed for people who wants to maximize their opportunities for wellness and develop. This group is structured for maximum of 10 members who will be seen for consultation in determining whether we are a good fit and if my treatment approaches would benefit them. Group Psychotherapy will be held for 6 consecutive sessions.
Photo of Toyin Obajinmi, Licensed Professional Counselor, EdS, MA, MEd
Hosted by Toyin Obajinmi
Licensed Professional Counselor, EdS, MA, MEd
Group meets in Vineland, NJ 08360
Getting overly worried about people, things, events and places could take on a toll on your overall wellness. This virtual therapy group focuses on therapeutic interventions in managing anxiety-related issues. Why are NUTS for anxiety is designed for people who wants to maximize their opportunities for wellness and develop. This group is structured for maximum of 10 members who will be seen for consultation in determining whether we are a good fit and if my treatment approaches would benefit them. Group Psychotherapy will be held for 6 consecutive sessions.
(609) 881-1549 View (609) 881-1549
Heal your brain, using your body! You'll set an intention, something you'd like to attract or release, and our clinician will lead you through a HIIT (high intensity interval training) workout. We will always end with stretching and mindfulness. Leave our office with endorphins-a-plenty. Tap into your natural ability to feel good!
Photo of Destiny Foster, Licensed Professional Counselor, MA, LPC
Hosted by Destiny Foster
Licensed Professional Counselor, MA, LPC
Group meets in Hammonton, NJ 08037
Heal your brain, using your body! You'll set an intention, something you'd like to attract or release, and our clinician will lead you through a HIIT (high intensity interval training) workout. We will always end with stretching and mindfulness. Leave our office with endorphins-a-plenty. Tap into your natural ability to feel good!
(609) 228-7396 View (609) 228-7396
Going through a separation can create complete disruption in so many aspects of our lives; from our relationships with family and friends, to our day to day routines. If you're going through a separation and would like a safe place to join others who are also trying to make sense of a new way of life, this group is for you! Reach out to us via email to get started. Groups will be x2 monthly; $20/session (insurance not accepted for this service).
Photo of Dana Hicks, Clinical Social Work/Therapist, LCSW
Hosted by Dana Hicks
Clinical Social Work/Therapist, LCSW
Group meets in Sicklerville, NJ 08081
Going through a separation can create complete disruption in so many aspects of our lives; from our relationships with family and friends, to our day to day routines. If you're going through a separation and would like a safe place to join others who are also trying to make sense of a new way of life, this group is for you! Reach out to us via email to get started. Groups will be x2 monthly; $20/session (insurance not accepted for this service).
(856) 591-2213 View (856) 591-2213
Teen Expressions is intended to help teens explore creative outlets. Each week, we will be utilizing different media of art to create meaningful and expressive pieces. While doing so, we will navigate common teenage challenges and build a safe, supportive environment.      
Photo of Autumn Louise Bott, Pre-Licensed Professional, BA
Hosted by Autumn Louise Bott
Pre-Licensed Professional, BA
Group meets in Hammonton, NJ 08037
Teen Expressions is intended to help teens explore creative outlets. Each week, we will be utilizing different media of art to create meaningful and expressive pieces. While doing so, we will navigate common teenage challenges and build a safe, supportive environment.      
(609) 666-5205 View (609) 666-5205
To strengthen connection and communication between mothers and their adolescent daughters about sexuality, substances, and sass. We will schedule a 4-week program in February, and our pilot of this group will occur in January.
Photo of Jessie Chism, Clinical Social Work/Therapist, MSW, LCSW
Hosted by Jessie Chism
Clinical Social Work/Therapist, MSW, LCSW
Group meets in Galloway, NJ 08205
To strengthen connection and communication between mothers and their adolescent daughters about sexuality, substances, and sass. We will schedule a 4-week program in February, and our pilot of this group will occur in January.
(609) 739-8438 View (609) 739-8438
This 12 Week weekly Group Immersion you are introduced to the “Core Principles & Practices” of Holistic Health and Healing. The Immersion is both content oriented and experiential. You will be asked to self-reflect and do suggested homework to assist you in opening up to and exploring the material. This Group is the Foundation for joining the on-going Weekly Group where you will begin to learn to put into practice all the principles and practices of supporting your mental health by attending to your MInd, Body & Spirit. Step into a Community of long-term learning & support for lasting growth & healing.
Photo of Rhoda Fuchs-Morton, Licensed Professional Counselor, MA, CAC, LPC
Hosted by Rhoda Fuchs-Morton
Licensed Professional Counselor, MA, CAC, LPC
Group meets in Monroeville, NJ 08343
This 12 Week weekly Group Immersion you are introduced to the “Core Principles & Practices” of Holistic Health and Healing. The Immersion is both content oriented and experiential. You will be asked to self-reflect and do suggested homework to assist you in opening up to and exploring the material. This Group is the Foundation for joining the on-going Weekly Group where you will begin to learn to put into practice all the principles and practices of supporting your mental health by attending to your MInd, Body & Spirit. Step into a Community of long-term learning & support for lasting growth & healing.
(609) 849-3184 View (609) 849-3184
Following an assessment of parental needs or issues, the participants will be coached to parent their children with emotional and behavioral difficulties, fostering socio-emotional skills . Best parenting styles and effective disciplinary methods, without physical punishment, will also be discussed, among other subjects. Research shows that working with children and their parents can yield quicker results and can be more effective altogether. As parents face unprecedented challenges raising children and youth whose mental health is declining globally, it is more important than ever to support and "coach" parents to navigate these challenges towards successful outcomes.
Photo of Ana I Placencia-Block, Clinical Social Work/Therapist, MSW, LCSW, MDiv
Hosted by Ana I Placencia-Block
Clinical Social Work/Therapist, MSW, LCSW, MDiv
Group meets in Linwood, NJ 08221
Following an assessment of parental needs or issues, the participants will be coached to parent their children with emotional and behavioral difficulties, fostering socio-emotional skills . Best parenting styles and effective disciplinary methods, without physical punishment, will also be discussed, among other subjects. Research shows that working with children and their parents can yield quicker results and can be more effective altogether. As parents face unprecedented challenges raising children and youth whose mental health is declining globally, it is more important than ever to support and "coach" parents to navigate these challenges towards successful outcomes.
(609) 788-3004 View (609) 788-3004
Journaling using Tarot cards can connect us to our intuition and unconscious resources. I have worked with Tarot for over thirty years. Not only can Tarot capture the flow our choices are creating, they can also provide a mirror for our experiences. Learning how to engage with this mirror through journaling can be a powerful and transformative experience. This group is virtual and is set to start in the fall. If you are interested in this group or want to keep informed on other groups and events, please send me an email and I will send you email updates.
Photo of Sharlene DeMartini-Guth, Psychologist, PsyD
Hosted by Sharlene DeMartini-Guth
Psychologist, PsyD
Group meets in Tabernacle, NJ 08088
Journaling using Tarot cards can connect us to our intuition and unconscious resources. I have worked with Tarot for over thirty years. Not only can Tarot capture the flow our choices are creating, they can also provide a mirror for our experiences. Learning how to engage with this mirror through journaling can be a powerful and transformative experience. This group is virtual and is set to start in the fall. If you are interested in this group or want to keep informed on other groups and events, please send me an email and I will send you email updates.
(856) 238-5033 View (856) 238-5033
Virtual NJ-based Women’s Peer Support Group offering a supportive, empowering, feminine-centered space for adult women seeking connection and community. This group utilizes a psychoeducational and peer support model focused on emotional wellness, relationships, boundaries, self-esteem, life stressors, identity, and personal growth. Discussions are collaborative, supportive, and grounded in authenticity, compassion, and mutual respect. A welcoming environment for women looking to feel understood, supported, and less alone in their experiences. Participants are encouraged to engage at their own comfort level. Most major private insurance plans accepted. Self-pay available. Please inquire for additional details and current openings.
Photo of Tabitha Handelong, Clinical Social Work/Therapist, MSW, LCSW, CCTP
Hosted by Tabitha Handelong
Clinical Social Work/Therapist, MSW, LCSW, CCTP
Group meets in Ventnor City, NJ 08406
Virtual NJ-based Women’s Peer Support Group offering a supportive, empowering, feminine-centered space for adult women seeking connection and community. This group utilizes a psychoeducational and peer support model focused on emotional wellness, relationships, boundaries, self-esteem, life stressors, identity, and personal growth. Discussions are collaborative, supportive, and grounded in authenticity, compassion, and mutual respect. A welcoming environment for women looking to feel understood, supported, and less alone in their experiences. Participants are encouraged to engage at their own comfort level. Most major private insurance plans accepted. Self-pay available. Please inquire for additional details and current openings.
(609) 293-4322 View (609) 293-4322
The purpose of this group is to join together as women in order to experience a sense of bonding, begin a sagacity of uplifting vibrations; together as a sistership that comes from a place of kind-heartedness and consideration, free from verdict. We woman are natures intuition. No matter how old we are, ladies we all need a woman friend. Let’s go pro ladies support structure today!                        
Photo of Janet Corrente, Licensed Professional Counselor, MS IMHP, LPCCCTP
Hosted by Janet Corrente
Licensed Professional Counselor, MS IMHP, LPCCCTP
Group meets in Hammonton, NJ 08037
The purpose of this group is to join together as women in order to experience a sense of bonding, begin a sagacity of uplifting vibrations; together as a sistership that comes from a place of kind-heartedness and consideration, free from verdict. We woman are natures intuition. No matter how old we are, ladies we all need a woman friend. Let’s go pro ladies support structure today!                        
(609) 666-5205 View (609) 666-5205

See more therapy options for Mays Landing

FAQs - About Group Therapy and Support Groups

How can I find a support group in Mays Landing?

To find a support group in your area, start by entering your city, zip code, or the name of the group into the search bar at the top of the page. When searching, consider whether you prefer an in-person or virtual group. This can help you decide how broad your geographic search should be. If you are open to virtual groups, you might want to search by state instead of just your city, especially if there are limited options nearby.

Once you complete your search, you can use the filters to narrow the results by selecting specialties (such as grief, trauma, or eating disorders), therapeutic approaches, age groups, and other criteria to find a group that best fits your needs.

How does group therapy work?

Group therapy is led by one or more trained therapists and provides a space where participants can process their experiences and learn from others facing similar challenges. Groups may focus on a specific issue—such as addiction, grief, physical illnesses, parenting, or caregiving—or they may center around a particular therapeutic approach, such as Cognitive Behavioral Therapy (CBT), social skill development, or Exposure Therapy. Some groups are also designed for specific populations, such as teens, veterans, or LGBTQ+ individuals.

It’s also important to distinguish group therapy from peer-led support groups, like Alcoholics Anonymous. While both can offer valuable support, therapy groups are typically led by licensed professionals and follow a more structured format. Therapy groups often meet for a fixed length of time with a consistent group of members, while many peer support groups meet for an indefinite period of time with members coming and going.

What are the benefits of group therapy?

Group therapy offers several important benefits. It brings together people facing similar challenges—whether related to mental health, physical health, or life transitions—and creates a supportive environment where participants can exchange feedback, share experiences, and learn from one another. Hearing different perspectives can help individuals discover new coping strategies and practical tools they may not have encountered on their own. Sharing personal experiences, such as coping with a serious illness or navigating family struggles, can also reduce feelings of isolation and foster a sense of connection and understanding. In addition to emotional support, group members often gain useful, real-world advice from peers who have faced similar situations.

Group therapy is typically more affordable than individual therapy and, for certain conditions, can be equally effective. Many groups also include structured activities—such as guided journaling, cognitive-behavioral exercises, or role-playing—to help participants develop concrete skills they can apply in daily life.

Is group therapy as effective as individual therapy?

It is difficult to make a blanket statement about the effectiveness of support groups, as they vary widely in focus and the conditions they address. However, support groups can be highly valuable in helping individuals gain emotional support and achieve meaningful treatment outcomes. For certain conditions, such as substance use, research has shown that group therapy can be particularly effective—sometimes just as effective as individual therapy—in supporting long-term recovery.

Many professionals attribute the effectiveness of group therapy to the unique benefits of the group setting, which fosters peer-to-peer learning and a sense of connection through shared experiences. Group settings also offer accountability and encouragement from both facilitators and fellow participants, which helps sustain motivation and supports continued progress. These factors together play a key role in promoting the overall effectiveness of group therapy.

How much does group therapy cost?

Group therapy is typically less expensive than individual therapy, with sessions typically costing between $50 and $75 each. In comparison, individual therapy can cost anywhere from $100 to $200 or more per session, even with insurance. Some therapists or organizations offer low-cost or free group therapy options, particularly through community centers or nonprofit organizations. In some cases, groups may require payment upfront for a set number of sessions, such as paying for six weekly sessions at the first meeting. However, many providers offer payment plans to help make participation more accessible if this upfront payment is required.

Does insurance cover group therapy?

As with individual therapy, insurance coverage for group therapy varies based on factors such as your specific insurance plan, the purpose of the group, your diagnosis, and whether the group provider is in-network. Many insurance plans cover group therapy sessions that address diagnosable mental health conditions, such as substance use disorders, anxiety, or depression.

However, groups that focus on topics not directly tied to a mental health diagnosis—such as parenting support or divorce recovery—are less likely to be covered. Because coverage can vary widely, it’s important to check with your insurance provider before joining a group to confirm whether the sessions will be covered and what out-of-pocket costs you may be responsible for.

How long does group therapy last?

The length of each group therapy session typically ranges from 45 minutes to two hours, depending on the therapy approach, the group’s goals, and how often the group meets. In some cases, group therapy is part of a larger treatment program, such as an Intensive Outpatient Program (IOP), where group sessions complement individual therapy and are scheduled as part of the program’s overall structure.

The duration of participation in a group also varies. Some groups are designed to be short-term, lasting anywhere from 6 to 24 weeks—for example, bereavement groups or skills-based groups like those using Dialectical Behavioral Therapy (DBT). Other groups may be longer-term, lasting a year or more, and some ongoing support groups meet indefinitely, allowing participants to stay as long as they find the group helpful.

What are the limitations of support groups?

Support groups offer many benefits, but they also have certain limitations. Unlike therapy groups, many support groups do not provide formal therapeutic treatment and are not led by licensed mental health professionals. For individuals seeking clinical treatment for specific mental health diagnoses—such as depression, eating disorders, or substance use—individual therapy or group therapy led by a licensed professional may offer more personalized and specialized care.

The effectiveness of a support group also depends heavily on the group’s participants and the overall group dynamic. When members engage respectfully and offer constructive support, the group can foster valuable peer-to-peer learning. However, if certain participants dominate discussions, provide inaccurate advice, or create conflict, it can disrupt the group’s sense of safety and reduce its effectiveness. Confidentiality can also be harder to maintain in support groups, particularly in open groups where participants can join or leave at any time. With new members regularly entering the group, it can be more difficult to build and sustain a consistent sense of trust and privacy.