Support Groups in Longmont, CO

Join us to connect, endure challenges and share successes. In our group, we will discuss stress, burnout, relationships, conflict, identity, purpose, masculinity, and emotional literacy. You decide where the conversation takes us. Free for Medicaid clients, most insurances accepted, or $40 self pay.
Photo of Dave Granelli, Pre-Licensed Professional
Hosted by Dave Granelli
Pre-Licensed Professional
Group meets in Longmont, CO 80501
Join us to connect, endure challenges and share successes. In our group, we will discuss stress, burnout, relationships, conflict, identity, purpose, masculinity, and emotional literacy. You decide where the conversation takes us. Free for Medicaid clients, most insurances accepted, or $40 self pay.
(970) 508-9372 View (970) 508-9372
DBT Dialectical Behavior Therapy (DBT) is a behavioral treatment method developed by Marsha Linehan, PhD, ABPP. It's the therapeutic platform from which we provide individual psychotherapy and group skills training sessions which are designed to ensure clients learn and use new skills and strategies to cultivate a life worth living. At The Redpoint Center, our therapeutic goal is to develop skills like mindfulness, emotion regulation, distress tolerance, and interpersonal effectiveness for each of our clients, and subsequently empower them to create a new reality for themselves.
Photo of Donnie Hagenbart - Redpoint Longmont, Treatment Center
Hosted by Redpoint Longmont
Treatment Center
Group meets in Longmont, CO 80501
DBT Dialectical Behavior Therapy (DBT) is a behavioral treatment method developed by Marsha Linehan, PhD, ABPP. It's the therapeutic platform from which we provide individual psychotherapy and group skills training sessions which are designed to ensure clients learn and use new skills and strategies to cultivate a life worth living. At The Redpoint Center, our therapeutic goal is to develop skills like mindfulness, emotion regulation, distress tolerance, and interpersonal effectiveness for each of our clients, and subsequently empower them to create a new reality for themselves.
(720) 597-3400 View (720) 597-3400
Our group will be open to adults 18 and older who have lost a significant person in their life. We are hear to help you support one another as you navigate this new journey in life without the physical presence of your loved one.
Photo of Jessica Joan Wiggins - Destination Hope Counseling of Colorado, LLC, Licensed Professional Counselor, MA, LPC
Hosted by Destination Hope Counseling of Colorado, LLC
Licensed Professional Counselor, MA, LPC
Group meets in Longmont, CO 80503
Our group will be open to adults 18 and older who have lost a significant person in their life. We are hear to help you support one another as you navigate this new journey in life without the physical presence of your loved one.
(720) 897-3675 View (720) 897-3675
Join Our Group Experience SELF HEALING CREATIVE MOVEMENT ARTISTIC EXPRESSION JOURNALING MINDFULNESS PRACTICES.
Photo of Ellie Brown, Clinical Social Work Candidate, LSW
Hosted by Ellie Brown
Clinical Social Work Candidate, LSW
Group meets in Longmont, CO 80501
Join Our Group Experience SELF HEALING CREATIVE MOVEMENT ARTISTIC EXPRESSION JOURNALING MINDFULNESS PRACTICES.
(720) 806-5793 View (720) 806-5793
Join this teen support group for 14-18 year old teens. ALL are welcome, including LGBQTIA, gender diverse, neurodiverse, highly sensitive people, all identities and all of YOU! We will utilize art, collage work, the outdoors, games, movement & calming exercises to meet new people, support teens & build skills! June 9th- July 28th. Medicaid and most insurances accepted.
Photo of Andi Esper, Pre-Licensed Professional
Hosted by Andi Esper
Pre-Licensed Professional
Group meets in Longmont, CO 80501
Join this teen support group for 14-18 year old teens. ALL are welcome, including LGBQTIA, gender diverse, neurodiverse, highly sensitive people, all identities and all of YOU! We will utilize art, collage work, the outdoors, games, movement & calming exercises to meet new people, support teens & build skills! June 9th- July 28th. Medicaid and most insurances accepted.
(970) 847-6972 View (970) 847-6972
Group therapy can be an incredibly powerful modality, especially if our emotional wounds are IN relationship (which most are!) Groups can mimic family wounds, social wounds, and help us uncover some of our deepest sore spots to help heal and address. I am looking for a group of humans that would be interested in exploring emotional intimacy in a group setting over a long period of time. Current clients will be given priority and clients will be screened for their readiness to be in a group healing setting.
Photo of Kaia Livingstone, Licensed Professional Counselor, MA, LPC
Hosted by Kaia Livingstone
Licensed Professional Counselor, MA, LPC
Group meets in Longmont, CO 80503
Group therapy can be an incredibly powerful modality, especially if our emotional wounds are IN relationship (which most are!) Groups can mimic family wounds, social wounds, and help us uncover some of our deepest sore spots to help heal and address. I am looking for a group of humans that would be interested in exploring emotional intimacy in a group setting over a long period of time. Current clients will be given priority and clients will be screened for their readiness to be in a group healing setting.
(720) 506-2745 View (720) 506-2745
An ongoing, virtual men’s group ( 6-8 seats) for those wanting to learn how to feel and understand their emotions, and communicate effectively in their relationships. The group starts on Tuesday, September 19, 2023. Topics covered: Anxiety, Fear, Anger, Rage, Depression, Sadness, Desire and Arousal.
Photo of Fabio Fina, Clinical Social Work/Therapist, MSW, LCSW
Hosted by Fabio Fina
Clinical Social Work/Therapist, MSW, LCSW
Group meets in Longmont, CO 80501
An ongoing, virtual men’s group ( 6-8 seats) for those wanting to learn how to feel and understand their emotions, and communicate effectively in their relationships. The group starts on Tuesday, September 19, 2023. Topics covered: Anxiety, Fear, Anger, Rage, Depression, Sadness, Desire and Arousal.
(720) 594-4588 View (720) 594-4588
At Good Talk Counseling we believe in the healing power of connection. We offer evidence-based mental health counseling to support clients facing a wide range of concerns. We're passionate about making therapy feel grounded and approachable, whether meeting in a cozy office, taking a walk outdoors, or sitting with one of our therapy dogs or cats. We offer you room to be exactly who you are.
Photo of Heather McLaughlin, Licensed Social Worker, MSW, MPH, LSW
Hosted by Heather McLaughlin
Licensed Social Worker, MSW, MPH, LSW
Group meets in Longmont, CO 80504
At Good Talk Counseling we believe in the healing power of connection. We offer evidence-based mental health counseling to support clients facing a wide range of concerns. We're passionate about making therapy feel grounded and approachable, whether meeting in a cozy office, taking a walk outdoors, or sitting with one of our therapy dogs or cats. We offer you room to be exactly who you are.
(970) 536-8370 View (970) 536-8370
Now accepting applications for the Summer 2026 Liberation Supervision & Consultation Group cohort! This supervision group, meeting on Zoom, is available for all counselors looking to integrate liberation practices into their counseling, Focusing on frameworks and lens of anti-racism, decolonizing and liberation this group will provide education by Counselor educator and licensed supervisor in the state of Colorado, Dr. Nicole Xenos. This group encourages those with intersectional identities to apply and sliding scale slots are available for those in need. Please reach out via Psychology Today or my website to inquire and learn more!
Photo of Nicole Hope Xenos, Licensed Professional Counselor, MA, LPC, PhD-C
Hosted by Nicole Hope Xenos
Licensed Professional Counselor, MA, LPC, PhD-C
Group meets in Longmont, CO 80501
Now accepting applications for the Summer 2026 Liberation Supervision & Consultation Group cohort! This supervision group, meeting on Zoom, is available for all counselors looking to integrate liberation practices into their counseling, Focusing on frameworks and lens of anti-racism, decolonizing and liberation this group will provide education by Counselor educator and licensed supervisor in the state of Colorado, Dr. Nicole Xenos. This group encourages those with intersectional identities to apply and sliding scale slots are available for those in need. Please reach out via Psychology Today or my website to inquire and learn more!
(720) 815-3706 View (720) 815-3706
Inspired by the book Adult Children of Emotionally Immature Parents the intention of this support group is to provide a healing space for adults to reflect on the impact of unmet childhood needs, heal parental wounds and support one another as we break the cycle of generational trauma. Together we will venture forward in life with intentional relationships and emotional maturity. Max 6 participants per session - please contact me to RSVP. (virtual option 2nd Tuesday)
Photo of Caitlin Palar, Clinical Social Work/Therapist, LCSW
Hosted by Caitlin Palar
Clinical Social Work/Therapist, LCSW
Group meets in Longmont, CO 80501
Inspired by the book Adult Children of Emotionally Immature Parents the intention of this support group is to provide a healing space for adults to reflect on the impact of unmet childhood needs, heal parental wounds and support one another as we break the cycle of generational trauma. Together we will venture forward in life with intentional relationships and emotional maturity. Max 6 participants per session - please contact me to RSVP. (virtual option 2nd Tuesday)
(720) 804-0570 View (720) 804-0570
Creative Support is an activity and art-based peer support group for youth ages 14-17 who may be struggling with substance use, looking for an accepting community, or those who simply don't have a consistent, safe place to de-stress. The group creates a non-judgmental space for youth to engage in fun, drug-free, creative projects and groups activities. Youth can hang with like-minded teens, be their authentic selves, and have their peers and a therapist there to support them. This group is free and provided on a drop-in basis.
Photo of Amanda Balmores - restART studio - Art Therapy, Licensed Professional Counselor, LPC, LAC, ATR-BC
Hosted by restART studio - Art Therapy
Licensed Professional Counselor, LPC, LAC, ATR-BC
Group meets in Longmont, CO 80501
Creative Support is an activity and art-based peer support group for youth ages 14-17 who may be struggling with substance use, looking for an accepting community, or those who simply don't have a consistent, safe place to de-stress. The group creates a non-judgmental space for youth to engage in fun, drug-free, creative projects and groups activities. Youth can hang with like-minded teens, be their authentic selves, and have their peers and a therapist there to support them. This group is free and provided on a drop-in basis.
(720) 776-8659 View (720) 776-8659
KIDSTUFF Child & Family Counseling, P.C works with children (age 1 yr and up), teens, adults and families. Our counselors are here to help you, your child or family navigate everyday, developmental and environmental stressors which cause significant stress for the individual as well as the family. We accept insurance including Medicaid and offer reduced sessions for those who qualify. Please see our specializations to get a better idea of how we can help you, your child and your family.
Photo of Jennifer Santopietro - Kidstuff Child & Family Counseling, P.C., Licensed Professional Counselor, LPC
Hosted by Kidstuff Child & Family Counseling, P.C.
Licensed Professional Counselor, LPC
Group meets in Longmont, CO 80501
KIDSTUFF Child & Family Counseling, P.C works with children (age 1 yr and up), teens, adults and families. Our counselors are here to help you, your child or family navigate everyday, developmental and environmental stressors which cause significant stress for the individual as well as the family. We accept insurance including Medicaid and offer reduced sessions for those who qualify. Please see our specializations to get a better idea of how we can help you, your child and your family.
(970) 422-1964 View (970) 422-1964
This group is an exciting opportunity for teens and adults to use roleplaying games as a way to address their mental health concerns. The therapist serves as a Game Master and facilitates a story which the clients/players help tell. The clients take on the role of a character in the game world, and the group works together to communicate, solve problems, and support each other. Due to the game's creative nature, the range of client issues which can be addressed is quite considerable. Groups are separated by age [typically, Teen (13-18), and Adult (19-30)/(30+)].
Photo of Anthony Cataldi, Licensed Professional Counselor, MA, LPC
Hosted by Anthony Cataldi
Licensed Professional Counselor, MA, LPC
Group meets in Longmont, CO 80501
This group is an exciting opportunity for teens and adults to use roleplaying games as a way to address their mental health concerns. The therapist serves as a Game Master and facilitates a story which the clients/players help tell. The clients take on the role of a character in the game world, and the group works together to communicate, solve problems, and support each other. Due to the game's creative nature, the range of client issues which can be addressed is quite considerable. Groups are separated by age [typically, Teen (13-18), and Adult (19-30)/(30+)].
(720) 864-0974 View (720) 864-0974
This online group is for creatives navigating perfectionism, self-criticism, or creative block. You may find yourself overthinking your work, struggling to start or finish, or feeling disconnected from the joy that once came naturally. In this 8-week group, we combine conversation with art-making to explore whats beneath the pressure to "get it right". This is not about producing "good" art - it's about understanding your relationship to creativity. Open to creatives - visual artists, writers, musicians, and more - this space invites you to take creative risks, and reconnect with your voice. Over time, experience increased self-trust, reduced pressure, and a sustainable practice.
Photo of Dakotah Cheyenne Acosta, Licensed Professional Counselor
Hosted by Dakotah Cheyenne Acosta
Licensed Professional Counselor
Group meets in Longmont, CO 80501
This online group is for creatives navigating perfectionism, self-criticism, or creative block. You may find yourself overthinking your work, struggling to start or finish, or feeling disconnected from the joy that once came naturally. In this 8-week group, we combine conversation with art-making to explore whats beneath the pressure to "get it right". This is not about producing "good" art - it's about understanding your relationship to creativity. Open to creatives - visual artists, writers, musicians, and more - this space invites you to take creative risks, and reconnect with your voice. Over time, experience increased self-trust, reduced pressure, and a sustainable practice.
(720) 897-1686 View (720) 897-1686
Have you grown tired of hiding your thoughts and feelings and not expressing them? Are you wanting to better understand yourself and the choices you make in your relationships? Brian's group is a great option for adults looking to take the next step from individual therapy to the growth that comes from being in a group. This is recommended for patients who already have experience in therapy and are looking for new therapeutic stimulation.
Photo of Brian Keating, Licensed Professional Counselor, MA, LPC
Hosted by Brian Keating
Licensed Professional Counselor, MA, LPC
Group meets in Longmont, CO 80501
Have you grown tired of hiding your thoughts and feelings and not expressing them? Are you wanting to better understand yourself and the choices you make in your relationships? Brian's group is a great option for adults looking to take the next step from individual therapy to the growth that comes from being in a group. This is recommended for patients who already have experience in therapy and are looking for new therapeutic stimulation.
(720) 807-5049 View (720) 807-5049
Discover your creative path in a time of unprecedented worldwide transformation. Restore your resilience and reimagine the way life can be. This is a unique mix of authentic community wisdom and personal self discovery. Connect with what is happening beneath the surface of our daily lives. Share thoughtful reflections and cultural wisdom on emergent themes. This is for you if you are inspired to be a part of a collective song of courage, creativity, and evolutionary change. It can help you attune to the source so that you can be a part of the great changes of our times.
Photo of Sarah Haggerty, Licensed Professional Counselor, LPC
Hosted by Sarah Haggerty
Licensed Professional Counselor, LPC
Group meets in Longmont, CO 80504
Discover your creative path in a time of unprecedented worldwide transformation. Restore your resilience and reimagine the way life can be. This is a unique mix of authentic community wisdom and personal self discovery. Connect with what is happening beneath the surface of our daily lives. Share thoughtful reflections and cultural wisdom on emergent themes. This is for you if you are inspired to be a part of a collective song of courage, creativity, and evolutionary change. It can help you attune to the source so that you can be a part of the great changes of our times.
(720) 310-1187 View (720) 310-1187
We offer a group focused on understanding trauma and complex-PTSD through a body-mind, equine & nature-based lens. Members will build practical tools for self-regulation, anxiety management, and nervous system balance. Be ready to engage with horses and the natural world, which is a powerful way to cultivate awareness, safety, & resilience! Members have the opportunity to experience authentic connection with each other and the herd, something that is often missing in today's experience.
Photo of Sarah Carlson - Journey Inward Counseling LLC, Marriage & Family Therapist, LMFT
Hosted by Journey Inward Counseling LLC
Marriage & Family Therapist, LMFT
Group meets in Longmont, CO 80504
We offer a group focused on understanding trauma and complex-PTSD through a body-mind, equine & nature-based lens. Members will build practical tools for self-regulation, anxiety management, and nervous system balance. Be ready to engage with horses and the natural world, which is a powerful way to cultivate awareness, safety, & resilience! Members have the opportunity to experience authentic connection with each other and the herd, something that is often missing in today's experience.
(970) 445-1818 View (970) 445-1818
This group provides a supportive, confidential space for women in recovery from substance use and co-occurring mental health challenges. Participants explore emotional, relational, and identity-based aspects of recovery while building skills for regulation, self-trust, and connection. The group integrates evidence-based approaches with experiential practices, including mindfulness, values exploration, and boundary-setting, while addressing the impacts of trauma, shame, and attachment. Emphasis is placed on authenticity, mutual support, and self-compassion. Participants are encouraged to move at their own pace as they strengthen resilience, insight, and a sense of belonging in recovery.
Photo of Dominique Dubois, Drug & Alcohol Counselor, LCSW, LAC
Hosted by Dominique Dubois
Drug & Alcohol Counselor, LCSW, LAC
Group meets in Longmont, CO 80504
This group provides a supportive, confidential space for women in recovery from substance use and co-occurring mental health challenges. Participants explore emotional, relational, and identity-based aspects of recovery while building skills for regulation, self-trust, and connection. The group integrates evidence-based approaches with experiential practices, including mindfulness, values exploration, and boundary-setting, while addressing the impacts of trauma, shame, and attachment. Emphasis is placed on authenticity, mutual support, and self-compassion. Participants are encouraged to move at their own pace as they strengthen resilience, insight, and a sense of belonging in recovery.
(970) 516-2749 View (970) 516-2749
This group for women with self-esteem and relationship issues is both insight oriented and experiental in nature. It is based on Robin Norwood's book, Women Who Love Too Much. It will help women learn to let go of co-dependent behavior, to put the focus on themselves rather than on others, and to become empowered in their lives. They will learn to set healthy boundaries and how to have a "self" in relationships. Group members will learn how to stop seeking approval from others and to begin to love and accept themselves.
Photo of Phyllis Tainey, Clinical Social Work/Therapist, LCSW, CAC, III
Hosted by Phyllis Tainey
Clinical Social Work/Therapist, LCSW, CAC, III
Group meets in Longmont, CO 80501
This group for women with self-esteem and relationship issues is both insight oriented and experiental in nature. It is based on Robin Norwood's book, Women Who Love Too Much. It will help women learn to let go of co-dependent behavior, to put the focus on themselves rather than on others, and to become empowered in their lives. They will learn to set healthy boundaries and how to have a "self" in relationships. Group members will learn how to stop seeking approval from others and to begin to love and accept themselves.
(303) 720-7852 View (303) 720-7852
This class is for those who are looking to bring calm to a heightened nervous system, and take a break from worry and a busy mind. These 5 Element Qigong practices support your mind, body, & spirit. Each week includes guided gentle movements and breath we practice in class and you can continue on your own. Inclusive class for abilities, genders, ages, experience-level, culture, orientation; a place for all humans with a curious heart. Modifications and accommodations are shared. Come join together to play Qigong! Questions? Contact debbie@debbiemayer.com **Register using Eventbrite link in address below.
Photo of Debbie Mayer, Clinical Social Work/Therapist, LCSW
Hosted by Debbie Mayer
Clinical Social Work/Therapist, LCSW
Group meets in Longmont, CO 80501
This class is for those who are looking to bring calm to a heightened nervous system, and take a break from worry and a busy mind. These 5 Element Qigong practices support your mind, body, & spirit. Each week includes guided gentle movements and breath we practice in class and you can continue on your own. Inclusive class for abilities, genders, ages, experience-level, culture, orientation; a place for all humans with a curious heart. Modifications and accommodations are shared. Come join together to play Qigong! Questions? Contact debbie@debbiemayer.com **Register using Eventbrite link in address below.
(720) 903-3824 View (720) 903-3824

See more therapy options for Longmont

FAQs - About Group Therapy and Support Groups

How can I find a support group in Longmont?

To find a support group in your area, start by entering your city, zip code, or the name of the group into the search bar at the top of the page. When searching, consider whether you prefer an in-person or virtual group. This can help you decide how broad your geographic search should be. If you are open to virtual groups, you might want to search by state instead of just your city, especially if there are limited options nearby.

Once you complete your search, you can use the filters to narrow the results by selecting specialties (such as grief, trauma, or eating disorders), therapeutic approaches, age groups, and other criteria to find a group that best fits your needs.

How does group therapy work?

Group therapy is led by one or more trained therapists and provides a space where participants can process their experiences and learn from others facing similar challenges. Groups may focus on a specific issue—such as addiction, grief, physical illnesses, parenting, or caregiving—or they may center around a particular therapeutic approach, such as Cognitive Behavioral Therapy (CBT), social skill development, or Exposure Therapy. Some groups are also designed for specific populations, such as teens, veterans, or LGBTQ+ individuals.

It’s also important to distinguish group therapy from peer-led support groups, like Alcoholics Anonymous. While both can offer valuable support, therapy groups are typically led by licensed professionals and follow a more structured format. Therapy groups often meet for a fixed length of time with a consistent group of members, while many peer support groups meet for an indefinite period of time with members coming and going.

What are the benefits of group therapy?

Group therapy offers several important benefits. It brings together people facing similar challenges—whether related to mental health, physical health, or life transitions—and creates a supportive environment where participants can exchange feedback, share experiences, and learn from one another. Hearing different perspectives can help individuals discover new coping strategies and practical tools they may not have encountered on their own. Sharing personal experiences, such as coping with a serious illness or navigating family struggles, can also reduce feelings of isolation and foster a sense of connection and understanding. In addition to emotional support, group members often gain useful, real-world advice from peers who have faced similar situations.

Group therapy is typically more affordable than individual therapy and, for certain conditions, can be equally effective. Many groups also include structured activities—such as guided journaling, cognitive-behavioral exercises, or role-playing—to help participants develop concrete skills they can apply in daily life.

Is group therapy as effective as individual therapy?

It is difficult to make a blanket statement about the effectiveness of support groups, as they vary widely in focus and the conditions they address. However, support groups can be highly valuable in helping individuals gain emotional support and achieve meaningful treatment outcomes. For certain conditions, such as substance use, research has shown that group therapy can be particularly effective—sometimes just as effective as individual therapy—in supporting long-term recovery.

Many professionals attribute the effectiveness of group therapy to the unique benefits of the group setting, which fosters peer-to-peer learning and a sense of connection through shared experiences. Group settings also offer accountability and encouragement from both facilitators and fellow participants, which helps sustain motivation and supports continued progress. These factors together play a key role in promoting the overall effectiveness of group therapy.

How much does group therapy cost?

Group therapy is typically less expensive than individual therapy, with sessions typically costing between $50 and $75 each. In comparison, individual therapy can cost anywhere from $100 to $200 or more per session, even with insurance. Some therapists or organizations offer low-cost or free group therapy options, particularly through community centers or nonprofit organizations. In some cases, groups may require payment upfront for a set number of sessions, such as paying for six weekly sessions at the first meeting. However, many providers offer payment plans to help make participation more accessible if this upfront payment is required.

Does insurance cover group therapy?

As with individual therapy, insurance coverage for group therapy varies based on factors such as your specific insurance plan, the purpose of the group, your diagnosis, and whether the group provider is in-network. Many insurance plans cover group therapy sessions that address diagnosable mental health conditions, such as substance use disorders, anxiety, or depression.

However, groups that focus on topics not directly tied to a mental health diagnosis—such as parenting support or divorce recovery—are less likely to be covered. Because coverage can vary widely, it’s important to check with your insurance provider before joining a group to confirm whether the sessions will be covered and what out-of-pocket costs you may be responsible for.

How long does group therapy last?

The length of each group therapy session typically ranges from 45 minutes to two hours, depending on the therapy approach, the group’s goals, and how often the group meets. In some cases, group therapy is part of a larger treatment program, such as an Intensive Outpatient Program (IOP), where group sessions complement individual therapy and are scheduled as part of the program’s overall structure.

The duration of participation in a group also varies. Some groups are designed to be short-term, lasting anywhere from 6 to 24 weeks—for example, bereavement groups or skills-based groups like those using Dialectical Behavioral Therapy (DBT). Other groups may be longer-term, lasting a year or more, and some ongoing support groups meet indefinitely, allowing participants to stay as long as they find the group helpful.

What are the limitations of support groups?

Support groups offer many benefits, but they also have certain limitations. Unlike therapy groups, many support groups do not provide formal therapeutic treatment and are not led by licensed mental health professionals. For individuals seeking clinical treatment for specific mental health diagnoses—such as depression, eating disorders, or substance use—individual therapy or group therapy led by a licensed professional may offer more personalized and specialized care.

The effectiveness of a support group also depends heavily on the group’s participants and the overall group dynamic. When members engage respectfully and offer constructive support, the group can foster valuable peer-to-peer learning. However, if certain participants dominate discussions, provide inaccurate advice, or create conflict, it can disrupt the group’s sense of safety and reduce its effectiveness. Confidentiality can also be harder to maintain in support groups, particularly in open groups where participants can join or leave at any time. With new members regularly entering the group, it can be more difficult to build and sustain a consistent sense of trust and privacy.