Utpal Dholakia Ph.D.

Utpal M. Dholakia is the George R. Brown Professor of Marketing at Rice University.  He has a master's degree in psychology, and a Ph.D. in marketing from the University of Michigan, a master's degree in operations research from the Ohio State University, and a bachelor's degree in industrial engineering from the University of Bombay.  His research interests lie in studying financial decision making by consumers and investors, marketing strategy for startups, and small and medium-sized enterprises (SMEs), and online marketing and social media issues. He also studies relational aspects of consumer behavior and best practices in conducting marketing research. He has published in numerous marketing, psychology, and management journals. He has extensive consulting and expert witness experience in high-tech (online marketing, social media, software and hardware), financial services (retail banking, investment banking), healthcare and energy industries.

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The Science Behind Behavior

From consumer marketing to organizational behavior and much more. Read now.