Matt Johnson Ph.D.

Matt Johnson, Ph.D., is a writer, speaker, and professor at Hult International Business School in San Francisco, California.

He received his Ph.D. in Cognitive Psychology from Princeton University, where his dissertation focused on the neuroscience of language and communication. His research focus now is on applying this neuroscientific perspective to better understand consumer experience and decision making.

A contributor to major news outlets including Forbes, Entrepreneur, and Business Insider, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. He advises both start-ups and large brands in his native Bay Area and has worked with Nike as an expert-in-residence in Portland, Oregon. He is the founder of the consumer behavior blog PopNeuro, and the author of Blindsight: The (Mostly) Hidden Ways Marketing Reshapes our Brains (BenBella Press, May 2020).

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Mind, Brain, and Value

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