Alain Samson Ph.D.

Alain Samson, Ph.D., is the founder of and Chief Science Officer at Syntoniq. He studied at UC Berkeley and the University of Michigan, followed by Ph.D. work in social psychology at the London School of Economics. His early research in psychology investigated the relationship between culture, religion and cognition. He later became interested in consumer psychology and behavioral economics, particularly in the domain of finance. Alain is an Associate Expert at ESCP Europe Business School, and has been elected a Fellow of the Royal Society of Arts in the UK.

Alain manages the Behavioral Economics Group on LinkedIn and edits the Behavioral Economics Guide, which is available on

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The psychology of what we buy, how we choose, and why we need to make sense of it all. Read now.