Yellowlees Douglas Ph.D.

About

Yellowlees Douglas, PhD, is a consultant on writing and organizations. She is also the author, with Maria B. Grant, MD, of The Biomedical Writer: What You Need to Succeed in Academic Medicine (Cambridge University Press, 2018) and The Reader's Brain: How Neuroscience Can Make You a Better Writer (Cambridge University Press, 2015), as well as Writing for the Reader's Brain (Cambridge University Press, 2024). You can follow her on Twitter and Instagram, @neurosciwrite. And on LinkedIn. You can also find out details on The Biomedical Writer and Facebook.

Books by Yellowlees Douglas Ph.D.

Recent Posts

Compulsive Smartphone Use: Boring Ourselves to Bits

Studies document strong correlations between chronic boredom and compulsive social media use. Yet, increases in social media use also increase boredom instead of reducing it.

Does the 'Generation Effect' in Advertising Still Work?

Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And do generation effects work in multicultural societies?

6 Strategies for Emails That Spur Others to Action

Email can damage relationships and reputations. But by following 6 strategies, you can ensure your emails get positive responses every time.

How Parents Impact Their Kids’ Reading Skills

Parents may feel powerless to influence their children’s reading habits. But, in reality, they can dramatically impact kids’ reading fluency, level, and comprehension.

The Surprising Reason Why You Procrastinate

According to countless studies, everyone admits to procrastinating on writing tasks. Yet the origins of our urge to put off writing are surprising—and the way to tackle it, simple.

Use the PROP Method to Deliver Bad News

Need to convey some less-than-stellar information to a client, patient, or parent? Deliver the bad news using the PROP method to retain precious goodwill.

How AI Could Damage Your Child’s Reading and Writing Skills

Currently, schools tout AI literacy as a necessary skill. But the damages AI may inflict on poor readers could far outweigh its benefits.

4 Science-Based Strategies for Creating Killer Arguments

Struggling with how to make an article, email, or proposal compelling? Focusing on where you put information delivers a bigger payoff than what you say.

Reading at Lightning Speed

Reading a book in four minutes is a gimmick. But these four strategies will enable you to consume even complex and technical content up to four times faster.

Understanding Continuity: An Important Feature of Writing

Few writers have even heard of continuity. Yet this aspect of writing is the most important and least understood feature of sentences and paragraphs.