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Talya Miron-Shatz Ph.D.


Talya Miron-Shatz, Ph.D., is a keynote speaker, CEO of CureMyWay consulting, a visiting researcher at Cambridge University, and a Full Professor at the Ono Academic College.

Her research publications and industry experience derive insights from psychology and behavioral economics regarding the holy grail of behavior change. This includes motivating people to take care of themselves and adhere to medication, changing prescriber behavior, using digital health, and more.

Professor Miron-Shatz is a popular public speaker in the industry, as her insights are both deep and practical. Her book, on how people make medical decisions, was published by Basic Books in 2021.

She is the CEO of CureMyWay, a consultancy in the health space, whose clients are big pharma, health advertisers, startups, and corporations. Professor Miron-Shatz is also CEO of Buddy&Soul, a digital platform for personal development, which helps patients manage their condition, and helps everyone achieve growth.

After being a researcher at Princeton University, where she worked with Nobel Laureate Daniel Kahneman, and a Wharton consumer behavior professor, Professor Miron-Shatz is now a Full Professor at the Ono Academic College.

She practices what she preaches – she is a yogi, swimmer, family person, and a keen supporter of research-based innovation.

Books by Talya Miron-Shatz Ph.D.

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