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Pamela B. Rutledge Ph.D., M.B.A.


Pamela Rutledge, Ph.D., M.B.A., is Director of the Media Psychology Research Center and faculty in the media psychology program at Fielding Graduate University where she designs and teaches courses on brand storytelling, audience engagement, and positive psychology applied to media. She is lead faculty in Fielding's media psychology concentrations: Positive Psychology & Media and Brand Psychology & Audience Engagement. As a consultant, speaker, writer, and researcher, she specializes in applying psychological science to consumer behavior, media use and the design of interactive and mobile media and technology. Her research interests focus on the user experience of storytelling--how they are consumed, shared and internalized across media and technology. Rutledge consults on a number of media projects, from technology development to branding strategy, and is a frequent expert source for national and international media on social media, technology and the impact on society and popular culture.

Rutledge is a member of the advisory board of the Internet and Social Media Marketing Certificate program at UC Irvine Extension and an advisor for a number of transmedia literacy projects. Rutledge co-authored the text Exploring Positive Psychology with fellow Psychology Today blogger, Dr. Erik Gregory. In addition to publishing both popular and academic work, Rutledge is the editor of the Media Psychology Review, an online journal dedicated to disrupting traditional publishing and academic silos and bridging the research-practice gap to expand the frontiers of Media Psychology.

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