Michal Ann Strahilevitz Ph.D.
Michal Ann Strahilevitz is the Guyette Endowed Professor of Responsible Leadership as well as the Director of the Elfenworks Center for Responsible Business at Saint Mary's College of California. She is also an Honorary Research Fellow at the SMART Research Center at the University of Wollongong in Australia. Michal earned her Ph.D. in marketing from the University of California at Berkeley.
Much of her published research focuses on how emotions affect decision-making in areas related to well-being, eating, shopping, investing, volunteering, and donating to charity. She has published in the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Consumer Psychology, the Journal of Business Research, Marketing Letters, the Journal of Nonprofit & Public Sector Marketing, and the Journal of the American College of Radiology. She is regularly quoted in the media on topics related to marketing, psychology, and behavioral economics in outlets including New York Times, The Wall Street Journal, Forbes, and The Washington Post. She has won multiple teaching and research awards from more than one university. Her favorite topic to teach is the Science of Happiness and Well-Being, but she also enjoys teaching a variety of marketing and research courses to graduate, undergraduate, and executive students.
Michal has done consulting work for both for-profit and nonprofit companies in areas ranging from creating emotionally powerful brands to motivating employees with non-monetary rewards. She also examines how corporate social responsibility affects consumers’ thoughts, feelings, and actions when it comes to brands. In addition, she studies how men and women differ both as consumers and as communicators. Her work has implications for marketers interested in understanding the role of emotions in creating more meaningful products, services, and brands. Her research also has relevance for helping individuals understand how their own emotions can be used to make wiser decisions that lead to greater happiness and well-being.