Martin Graff is a Senior Lecturer in Psychology at the University of South Wales, an associate fellow of the British Psychological Society, and a chartered psychologist who carries out research on online interaction and the formation and dissolution of romantic relationships online and offline, as well as research on online persuasion and disinhibition. He has been a member of the British Psychological Society Undergraduate Education Committee, which oversees the running of psychology degree programs at British universities. He has been a visiting research professor at the State University of New York, Cortland, USA and visiting scholar at Victoria University, Wellington, New Zealand. He was also vice chair of the European Learning Styles Information Network (ELSIN).
He enjoys running marathons and singing with and fronting his band Zimbando.