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Ian Norris, Ph.D., is a consumer psychologist and professor of Marketing at Berea College, where he has also served as chair of the psychology department. He is currently a Fellow in the American Council on Education’s prestigious ACE Fellows program. He studies consumer values, well-being, financial decision-making, and the intersection of emotion and judgment. His research has been published in a broad range of outlets such as Academy of Management Review, Journal of the Association for Consumer Research, and Psychophysiology. At Berea, he teaches courses in consumer behavior, marketing research, and I/O psychology, as well as a senior seminar on happiness and well-being. Prior to joining the Economics and Business program at Berea College, Dr. Norris taught psychology at Murray State University, where he also received an MBA. He is currently co-authoring a textbook on financial literacy for Cognella, as well as an original nonfiction book with the working title Happiness Evolves: Living a Life of Meaning in a World of Abundance. He holds a Masters in Human Factors Psychology and a Ph.D. in Social Psychology from Texas Tech University. He consults on topics related to marketing research and organizational psychology through Norris Insights. He lives in Lexington, Kentucky.

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