Skip to main content

Verified by Psychology Today

Gad Saad Ph.D.


Dr. Gad Saad is Professor of Marketing, holder of the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption (2008-2018), Associate Editor of the journals Evolutionary Psychology (2012-2015) and Customer Needs and Solutions, and an advisory fellow at the Center for Inquiry (Canada). He has held Visiting Associate Professorships at Cornell University (Johnson Graduate School of Management), Dartmouth College (Tuck School of Business), and the University of California-Irvine (Graduate School of Management). Dr. Saad was inducted into the Who's Who of Canadian Business in 2002, and was listed as one of the "hot" professors of Concordia University in both the 2001 and 2002 Maclean's reports on Canadian universities. He received the Faculty of Commerce's Distinguished Teaching Award in June 2000. He is the recipient of the 2014 Darwinism Applied Award granted by the Applied Evolutionary Psychology Society and co-recipient of the 2015 President's Media Outreach Award-Research Communicator (International). His research and teaching interests include evolutionary psychology, consumer behavior, and psychology of decision making.

He has authored 75+ scientific articles in numerous disciplines including in marketing, consumer behavior, advertising, psychology, medicine, economics, and bibliometrics. Professor Saad's trade book, The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature (Prometheus Books), was released in June 2011. His 2007 book The Evolutionary Bases of Consumption (Lawrence Erlbaum) is the first academic book to demonstrate the Darwinian roots of a wide range of consumption phenomena. His edited book, Evolutionary Psychology in the Business Sciences (Springer), was released in 2011 as was his special issue on the futures of evolutionary psychology published in Futures (Elsevier). His fourth book, The Parasitic Mind: How Infectious Ideas Are Killing Common Sense was released on October 6, 2020.

Professor Saad has sat or currently sits on the editorial boards of numerous journals including Journal of Marketing Research; Journal of Consumer Psychology; Psychology & Marketing; Politics and the Life Sciences; Journal of Business Research; Journal of Social Psychology; Evolutionary Psychology; Journal of Neuroscience, Psychology, and Economics; Journal of Social, Evolutionary, and Cultural Psychology; The Evolutionary Review; Frontiers of Evolutionary Psychology; and Open Behavioral Science Journal. He is also an Associate Member of Behavioral and Brain Sciences.

Dr. Saad's work has been covered in 600+ media outlets around the world including in television documentaries/interviews, radio interviews, podcasts, newspapers, magazines, and blogs. Some of the print outlets include The Economist, Chatelaine, Men's Health, The New York Times, Boston Globe, The Global and Mail (Canada), The Telegraph (UK), The Guardian (UK), Spiegel Online (Germany), The Scotsman (Scotland), De Pers (Netherlands), The Brisbane Times (Australia), and Gulf News (Middle East). Based on extensive media coverage of his research, he has been appointed Newsmaker of the Week of Concordia University in five consecutive years (2011-2015). He has appeared on numerous high-profile shows including those hosted by Joe Rogan, Dave Rubin, Adam Carolla, and Greg Gutfeld. His YouTube channel, THE SAAD TRUTH, has 187,000+ subscribers and 20.8+ million total views.

As of November 5, 2020, his Psychology Today posts have garnered 6,637,000+ total views. All posts appearing on this blog are the copyright (c) of Gad Saad. All rights reserved.

Photo credit: Sergio Veranes

Recent Posts