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Douglas Van Praet


Douglas Van Praet is the author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing. He is also the founder of a marketing consultancy whose approach to advertising and marketing draws from unconscious behaviorism and applies neurobiology, evolutionary psychology, and behavioral economics to business problems. He has worked at agencies and corporations in N.Y. and L.A. and positioned many of the most iconic brands in advertising, most recently as executive vice president at Deutsch L.A., where his responsibilities included group planning director for the Volkswagen account.

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