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Bobby Hoffman Ph.D.


Bobby Hoffman, Ph.D., author of Motivation for Learning and Performance and Hack Your Motivation, is an Associate Professor at the University of Central Florida who writes about human motivation. He helps companies and individuals accelerate personal development and organizational growth. A dual business consultant and academic researcher, he has given workshops and seminars to over 50 organizations in 10 different countries.

He received his Ph.D. in Educational Psychology from the University of Nevada, Las Vegas. He was the 2016 and 2017 conference co-chair for Motivation and Cognition for Division C of the American Educational Association (AERA) and previously has co-chaired the program in Educational Psychology, for Division 15 of the American Psychological Association (APA). He serves on the editorial boards of various journals including Contemporary Educational Psychology, Educational Psychology Review, and Educational Technology, Research and Development.

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