Andrew Luttrell Ph.D.

The Strength of Moralized Opinions

What happens when people connect their opinions to their core moral beliefs and convictions? Research finds that these moralized opinions can be especially difficult to change.

What happens when people connect their opinions to their core moral beliefs and convictions? Research finds that these moralized opinions can be especially difficult to change.

Why Persuasion Is Personal: The Neuroscience of Influence

What kinds of messages change a person's mind? New research in neuroscience peers into people's brains as they read or watch advertisements.

What kinds of messages change a person's mind? New research in neuroscience peers into people's brains as they read or watch advertisements.

People Conveniently Forget What Makes Products Unethical

When people learn that a product has unethical qualities, they're more likely to forget those details than if they'd learned about one that's ethically sound.

When people learn that a product has unethical qualities, they're more likely to forget those details than if they'd learned about one that's ethically sound.

When it comes to convincing people to adopt healthy behaviors, is it better to focus on the behavior's benefits or the dangers of not adopting that behavior?

Can New Rules Shape Public Opinion?

You might think you have to change people's opinions to change their behavior. But sometimes rules that affect people's behavior directly can ultimately reshape their opinions.

You might think you have to change people's opinions to change their behavior. But sometimes rules that affect people's behavior directly can ultimately reshape their opinions.

How "Party Cues" Can Influence Political Opinions

Regardless of what the policies actually are, liberals tend to support policies endorsed by Democrats, and conservatives tend to support policies endorsed by Republicans.

Regardless of what the policies actually are, liberals tend to support policies endorsed by Democrats, and conservatives tend to support policies endorsed by Republicans.