Alexei Orlov is the founder and CEO of mtm choice, established in February 2017 as a new boutique holding group specializing in brand activation encompassing brand strategy, public relations, signature event marketing, media optimization, social/digital and content. Fast-growing, mtm choice now has a workforce of over 150 employees with offices in New York, Los Angeles, London, Milan, Shanghai, and Hong Kong, serving ~120 international, regional and local brands.
Before founding mtm choice, Alexei Orlov served as the senior advisor to the Chairman and CEO of DAS Group of companies, an $8 billion International division of Omnicom Group PLC (OMC). He also worked as the Global Chief Executive Officer of RAPP Worldwide. While there, Alexei oversaw the dramatic turnaround of the company with a highly acclaimed global business and rebranding reset.
Previously, Alexei Orlov was Chief Marketing Officer for the China division of Volkswagen, co-responsible for the marketing, brand strategy, positioning and commercial excellence for a portfolio of Volkswagen brands—including Volkswagen, Bentley, Lamborghini, Porsche, Audi—across greater China and ASEAN.
Alexei Orlov also worked for eight years with Wunderman, first as a Managing Partner and then progressed through the ranks, to President of Europe, Global COO, and Executive Vice-Chairman of Wunderman Worldwide. During this time, he also served as WPP plc's global strategic lead for the automotive business, where he co-led well-known agencies like Ogilvy & Mather, Wunderman, Mindshare, Y&R and JWT on their collective work for major car manufacturers including Ford, Jaguar, and Land Rover. He was also a key leader in strategic acquisitions.
With experience spanning 30 years across 40 countries and more than 50 brands, Alexei has twice been awarded CMO of the Year by the World Brand Congress and spearheaded a Cannes Gold Lion Award-winning team for their “People’s Car Project,” a social media platform that attracts over 28 million users. Alexei delivered the keynote speech at the prestigious Global Brand Forum in 2013.
In addition to heading mtm choice, today Alexei Orlov is an advisor to diverse companies around the globe.
Originally from the United Kingdom, Alexei Orlov currently resides in New York City where he spends time with his family, enjoys nature, and writes poetry. His work has been featured in Forbes, Thrive Global, RealBusiness and CEOWORLD magazine.