Alain Samson, Ph.D., is the founder of BehavioralEconomics.com and editor of the Behavioral Economics Guide. He studied at UC Berkeley and the University of Michigan, followed by Ph.D. work in social psychology at the London School of Economics. His early research in psychology investigated the relationship between culture, religion and cognition. He later became interested in consumer psychology and behavioral economics, particularly in the domain of finance. He has authored articles for academic journals in the fields of management, consumer behavior, and economic psychology. Alain is an Associate Expert at ESCP Europe Business School, and has been elected a Fellow of the Royal Society of Arts in the UK.