In the DSM-III...IV there is axis one - the individual neurotic like an alcoholic, axis two is the personal dissorder.

IN FACT modern addiction doesn't fit this paradigm. This paradigm claims that society is more or less OK, but the individual alcoholic/addict is "sick"/disconnected.

Culture / mass media was a minor factor in the 1970s, for good reasons.

Its to hot to call the "devil" by its name - cultural thing ?

The problem of the gentic view point IS NOT that its wrong at all, like a co-factor. Its the wrong strategy.

Unlike the time of DSM-III/IV its the society thats "sick".