"99 Days of Freedom" is an interesting concept but it is doomed to failure. Giving up Facebook for 99 days still means that on Day 100 you will feel anxious and compelled to figure out what you missed out on over the past 3+ months. And, if you are only giving up Facebook then what happens to your obsession and need to check in with the other social media platforms or your other electronic communication modalities such as text messages or email? Taking a digital fast or detox just reminds you what you have missed out on and makes you anxious and feeling that need to catch up or to encourage your friends to meet you elsewhere, rather than on Facebook.