If you want people who are looking for just a physical relationship (short OR longer term) then society must destigmatize and stop demonizing people who simply prefer this. If people who "just wanted sex" had a place where these kinds of people were looking for eachother, I think there would be far less trouble for people looking for long term relationships. Trouble is, men would line up in droves on a site like this, but women - due to the stigma - would never join such a "just sex" site. As such, there are likely many women on dating sights who truly DO just want a physical relationship and men are finding them there.

Men are simple creatures. We take the path of least resistance when it comes to finding partners - why make it harder? If there were NO women at all getting into sexual relationships quickly from online dating services, these men would look elsewhere.

The trick lies with women who get into the physical aspect of the relationship quickly, and are trusting someone they don't really know yet to keep their word they are looking for "something more". To me this is not so much a case of "those sneaky men getting sex" as much as it is a case of misplaced trust and rushing into a physical relationship too quickly.

Then again, most people will just run with the status quo, which is: it's the (horny) man's fault.