I agree with Eric that people would likely want to assume that they are fully aware of the information that they are taking in, and not think about everything that their brain is subconsciously processing and using to shape their opinions about something. It must make them feel like they have a loss of control of their self, and that definitely makes it kind of creepy. We can be fully unaware of the affect that these kinds of subliminal messages have on our lives, and they might even be severe enough to shape us more than we shape ourselves, depending on how much someone is exposed to them.

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