I guess this would count "be the best you can realistically be." Guys know fully well there's something innate about a beautiful women hence we can easily spot a homely poser hiding behind make-up and stylish clothes. This because we all have innate ability to flush out asymmetry and genetic shortcomings:

http://www.bakadesuyo.com/2012/04/how-long-does-it-take-to-decide-if-a-person-i/

After all, any women will tell how guys automatically different in the presence of a beautiful women and any guy knows how difficult it is to not notice a beautiful woman.

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