What drives us to achieve our goals? Motivation does. It is important to be motivated and your advice is spot on There’s plenty more we can do to generate motivation, but I believe the list above is a good start. Also, keep this in mind: if your motivation is low it helps to step out of the small picture (the day-to-day) and remember the big picture – why you are doing what you do. Allow yourself to be motivated by your bigger vision, and let your goals drive you. Remembering why you are doing what you do in business can most certainly help you find some new energy to keep going.