Adam Curtis documentary “The Century of the Self” looks at Freud’s Nephew Eddie Bernays who set up the entire Madison Ave PR system in the 1920’s after graduating from Woodrow Wilson’s wartime propaganda unit and then receiving Uncle Sigmund’s work years before it was published in America, and using it almost secretly, as a business USP.

This article contends these are basic facts about human nature. I contend that Bernays, by selling the idea that triggering human biases and prejudices can earn fortunes, has as Chomsky would say, Manufactured our current public-psychology idiocy.

The world needs a Psychology Hippocratic Oath, with teeth, that can be used to control PR corporations who use public psychology to win elections by triggering racism, and use private psychology to justify torture.