The Democratic Party platform capitalizes the names of every racial/ethnic group EXCEPT for Whites in their 2020 Party Platform. It also uses the term "White" in negative contexts, including "white supremacy" and "white nationalism".

Trump appeals to White people, because Democrats often show anti-White racism. It's that simple. The Democratic governor of Oregon dismissed the premeditated murder of a Patriot Prayer man by an Antifa thug, by referring to that group of Christian-based Trump supporters as "white supremacists".

But Trump appeals to non-Whites as well: I have seen estimates that 40% of Blacks will vote for Trump next month,