Thank you for the article, as it does resonate.

There IS a difference between a fragile ego and a large ego.

I have noted this behavior as a pathology typically as part of something more profound, say a "Cluster B" Personality Disorder. As such, when I see the behavior, I just disengage. Until the person realizes there is a problem and wants to address it, there really is nothing anyone else can do but mange any interactions. In my experience, most who exhibit this behavior do not want to acknowledge or address it.