The study tries to explain the possible reasons behind the rise in weight misperception among men and women in England over the period 1997-2015, and normalisation of being overweight and obesity is one theory raised. While there is no statistical evidence on the link between body positivity and the rise in weight misperception, there is no evidence so far to rule out this hypothesis either. The aim of the article is to highlight the rising trend in weight misperception and the social inequalities associated with it. The key finding that overweight and obese individuals who underestimated their weight status are less likely to try to lose weight emphasises that weight misperception is worrying, especially in the UK where two-thirds of adults are overweight or obese. The suggestion on the potential link with body positivity, on the other hand, hopes to inspire future research to test this hypothesis.

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