Charming Persuasion

It’s tough to change someone’s opinion, especially when it’s tied to a strong belief. Persistent nudging only makes you come across as obnoxious. These are the tricks that successful persuaders use to get others to do what they want — as well as warning signs that someone’s trying to influence you.

The Art of Persuasion

By Neel Burton M.D.

An easy guide to the lost art of rhetoric.
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It’s How You Say It

By A M Hammond

Why your voice can make your words more persuasive.
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The Most Effective Messengers

By Joseph Marks MSc.

How we perceive a messenger influences how receptive we are to persuasion.
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Exploiting Cognitive Shortcuts

By Austin Perlmutter M.D.

These marketing ploys hack your mind and your wallet.