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Demonstrating assertiveness means there's no question where you stand, no matter the topic. Cognitively, to be assertive implies a lack of anxious thoughts in light of stress. Behaviorally, assertiveness is all about asking for what you want in a manner that respects others.
"We contain multitudes," wrote Walt Whitman, referring not to the highly contested diagnosis of dissociative identity disorder but to the fact that we see ourselves radically differently in different contexts.