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Why do we often think we know what we want, only to be disappointed with our purchases and choices? Behavioral economics shows just how irrational humans can be. Here's some insight into the surprising ways in which our emotions and thought patterns guide us toward predictable economic decisions.
Quite simply, cognition refers to thinking. There are the obvious applications of conscious reasoning—doing taxes, playing chess, deconstructing Macbeth—but thought takes many subtler forms, such as interpreting sensory input, guiding physical actions, and empathizing with others.
Love is one of the most profound emotions known to human beings. There are many kinds of love, but most people seek its expression in a romantic relationship with a compatible partner. For some, romantic relationships are the most meaningful element of life, providing a source of deep fulfillment.