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Chocolate or strawberry? Life or death? We make some choices quickly and automatically, relying on mental shortcuts our brains have developed over the years to guide us in the best course of action. Other decisions are agonizing and deliberation drags on inefficiently.
Ah, happiness, that elusive state. Philosophers, theologians, psychologists, and even economists have long sought to define it, and since the 1990s, a whole branch of psychology—positive psychology—has been dedicated to pinning it down and propagating it.