In a previous column I gave some advice, from a psychological point of view, on how animal rights advocates can more effectively communicate their message. Here I follow up with some additional comments.
Historically, theorists argued that political ideology is not meaningful in our day-to-day lives. But the psychological record now demonstrates that ideology matters a great deal to our personal and social lives. In fact, some might argue that it now matters too much, influencing our basic perception and decision-making.