Shoppers complain that they’re stumped with it comes to finding special gifts for their fathers. Given the elevated emotional stature and broader roles of fathers, here are four ideas to delight your dad on Father’s Day.
If you've found yourself craving an Apple Watch (even though you don't think you really need one), you're not alone. Here are three insights about how Apple has tapped into our psychology to create desire.
We’ve all suffered through that awkward silence at least once, the one that comes right after someone opens the holiday gift you’ve selected for them that’s somehow not quite right. Here's where well-intentioned gift-givers go wrong.
This year, and every year that I’ve surveyed fathers, what I hear is that their identity as fathers doesn’t mesh well with lavish Father’s Day celebrations. It seems there’s something unmanly or “undadly” about pampering.
Though people say they want gift cards, for many it feels like Santa is simply doling out paychecks—whereas a thoughtfully chosen gift signifies and strengthens bonds which is the best gift of all. Here are five strategies for great gift-giving.
You might be better off talking a little nap than reading this article - over half of Americans struggle with sleep and the consequences are deadly. While sleep may be free, we're paying a lot of money to get it. Here are three marketplace trends and what they say about society.
The return—that moment when the customer effectively tells the store their sales transaction was a failure, that they found something better, or a better price—is an authenticity test. And according to my research, one that retailers often fail. When that happens, shoppers feel tricked.