Loneliness is a complex problem of epidemic proportions, affecting millions from all walks of life.
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From consumer marketing to organizational behavior and much more.
One big reason is growth of consumer engagement through social media.
Amazingly, Amazon doesn’t share the number. Other sources give us some idea, and the number is much smaller than we might expect.
Here's what an analysis of 34,000+ Hatchimals auctions on eBay tells shoppers to do.
An analysis of how much people paid for Hatchimals on eBay during the 2016 holiday season gives helpful clues.
Rely less on memory & pricing cues, and more on price tracking technology.
Prices become difficult to judge, & the purchase decision gets more complicated.
Survey results show what consumers think of 8 types of retail fraud.
Each perspective on retirement provides unique & useful psychological insights and practical guidance.
Marketers love it when consumers prepay, but it often has unintended consequences that harm consumers.
Uncertainty about “the Number,” competition from other goals, and misunderstanding growth are big obstacles.
It leads to using effective coping strategies, an attentional bias on the positives & substitutes for social support.
Economics and psychological perspectives provide us with different spending values in response to this common question.
What Mr. Trump’s unwavering supporters teach us about authenticity in today's culture and its future.
Creative, novel ideas, a bias to act, persistence, & bouncing back from failure are all contributors.
What entrepreneurship research says about working in your startup part-time vs. full-time.
It forces up-front thinking about use of research results and required data, and removes guess-work on the researcher's part.
New gender identity research shows we need to rethink the answer for designing accurate and inclusive surveys.
Research shows optimists prefer risky investments, gamble to win & postpone saving money. But we can be optimistic and make good financial decisions at the same time.
University professors and administrators should be customer-oriented, but we should not treat students like customers.
This visualization exercise is easy (and fun) to do and research shows it can have big payoffs.
Data from Vanguard’s “How America Saves 2016” report raises three red flags.
Better knowledge, healthier actions, more effective coping methods, and greater social support are ways that being optimistic improves your life.
Research shows that optimism declines with age, but not for older Americans.
Research shows that pain of spending affects shopper behavior.
Academic research has found EDLP has pros & cons for stores and shoppers. The cons might outweigh the pros.
Using incorrect measures & ignoring the base size can lead to wrong conclusions.
Decision making research explains how inclusion and exclusion methods differ.
An authentic brand is a powerful differentiator and persuades target customers. But it is difficult to pull off.
Studies about consumers’ use of nutrition labels suggest a need for skepticism.
There is some marketing logic behind the brand name change, but there are also many question marks.
Utpal M. Dholakia, Ph.D., is the George R. Brown Professor of Marketing at Rice University.