The COVID crisis throws into relief what happens when grief has—quite literally—nowhere to go. The evidence suggests that most people summon strengths that surpass their own expectations.
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Utpal Dholakia Ph.D.
Defining the concept provides the foundation for a shared understanding, leading to clarity and insight.
Even when they are unavoidable, surcharges help consumers by keeping price increases visible, temporary, and flexible.
Without more nuanced consideration, using thin-sliced political outrage in buying decisions will hurt consumer welfare.
Three predictions about what will change and, more importantly, what won't.
Both deliberate and chance aspects of the video lead to its popularity and viral spread.
The disruption's consequences have provided a unique opportunity to start an emergency fund and break the shopping habit.
The world shrank after 9/11 and the Great Recession. This time will be different.
Vital differences between employees in hidden characteristics are bypassed, but they matter.
The relationship between anxiety and saving money is a vicious cycle that is difficult to get out of.
You should know the distinction between consonant and dissonant impulses. Many buying impulses are dissonant: They conflict with our values and short- and long-term goals.
Anxiety is associated with impulse buying, a preference for safe choices, and those that provide us a semblance of control, as well as an urge to splurge.
We panic buy to alleviate our fear and anxiety, exert some control, mimic others' behavior, and prepare for a perceived future scarcity of goods.
For many shoppers, panic buying will lead to overspending, greater credit card debt, and even more financial anxiety.
Budgeting has many benefits, but they may accrue to those who need them least, who are good with money.
When sellers raise prices temporarily, it’s often mistaken for price gouging, surge pricing, or dynamic pricing, and criticized for the wrong reasons.
Cognitive bias causes vacationers to underestimate resort fees when booking hotel rooms.
The meme promotes a negative stereotype, is divisive, and has the potential to encourage age-based discrimination.
Our research finds knowing one's financial condition is crucial.
Each gap reflects a serious setback in retirement preparation and needs to be closed.
Quitting work early and cold turkey is inadvisable.
With variable pricing, consumers can be misled by focusing too much on the deal and ignoring the hidden risks.
The practice is used to exploit skilled workers. Offering the prospect of future opportunities is not a substitute for giving a fair wage now.
Such illegal acts by consumers can seriously hurt sellers by changing buying behavior, and eroding reputation and trust.
The concern is about the prevalence of nudge tactics used by online retailers to influence buyer behaviors.
Carefully-devised expirations generate social media buzz, trigger regret, & increase a sense of urgency.
Prices can be difficult to make sense of compared with other product features.
When marketers quote prices using pennies-a-day terms, many consumers find them to be compelling and get hooked.
Consumers today can negotiate the price of virtually anything, even small items like groceries or a cup of coffee.
Over-withholding taxes seems imprudent but it can have psychological benefits.
Charging more for women’s versions of personal-care products raises thorny questions about fairness.
Utpal M. Dholakia, Ph.D., is the George R. Brown Professor of Marketing at Rice University.