Men have long been silent and stoic about their inner lives, but there’s every reason for them to open up emotionally—and their partners are helping.
Verified by Psychology Today
From consumer marketing to organizational behavior and much more.
Utpal Dholakia Ph.D. on April 17, 2022
Expectations of high inflation lead to dual conflicting consumer impulses: to buy before prices go up further and to save money because of the uncertainty.
Utpal Dholakia Ph.D. on April 4, 2022
Consumers do not fully understand the reasons behind shrinkflation and its effects on them.
Utpal Dholakia Ph.D. on September 6, 2021
Withholding prices can serve four distinct purposes, from increasing the customer's commitment to signaling exclusivity and guiding choice.
Utpal Dholakia Ph.D. on July 19, 2021
Choosing the right measures to capture the consumer's gain and finding an appropriate comparison baseline are both significant issues when trying to measure virtuous consumer behavior.
Utpal Dholakia Ph.D. on July 5, 2021
Price has the ability to produce a range of specific effects on the consumer. They are predictable, influential, and actionable.
Utpal Dholakia Ph.D. on June 6, 2021
Customers want to give feedback but feel companies don’t care about their opinion. The trust and empathy gaps have created a vicious cycle, devaluing survey-based research.
Utpal Dholakia Ph.D. on May 17, 2021
Its iconic status, sustained and carefully managed rarity and exclusivity, and consistent economic appreciation drive the price.
Utpal Dholakia Ph.D. on April 5, 2021
Manipulating people’s choices should raise concerns about boundaries, bias, and power, as well as a need to consider the ethical ramifications carefully.
Utpal Dholakia Ph.D. on March 8, 2021
The psychology of sky-high Non-Fungible Tokens, aka Niftymania.
Utpal Dholakia Ph.D. on February 15, 2021
In the pursuit of unanimous beliefs lie the seeds of myopia, discrimination, coercion, and dysfunction.
Utpal Dholakia Ph.D. on February 1, 2021
Financial decisions can allow people to express their values and relationships.
Utpal Dholakia Ph.D. on January 18, 2021
How can an expensive, poor-quality vehicle have satisfied and loyal customers? No other brand does.
Utpal Dholakia Ph.D. on January 11, 2021
Every small choice made during a purchase decision gives us a glimpse of our hidden self-identity.
Utpal Dholakia Ph.D. on January 4, 2021
They rarely raise regular prices directly. Instead, they reduce coupons and other sales promotions and add higher-priced, higher-value options in their offerings.
Utpal Dholakia Ph.D. on December 28, 2020
Although they are willing to pay more during the pandemic, customers have a sense of fair prices. They expect trusted brands to do the right thing.
Utpal Dholakia Ph.D. on December 21, 2020
Lay theories influence behavior and are notoriously difficult to change.
Utpal Dholakia Ph.D. on December 14, 2020
Posting memes serve to mock and claim membership in in-groups. Instead of changing minds, such posts will harden opposing attitudes.
Utpal Dholakia Ph.D. on December 7, 2020
A significant proportion of Americans, including health care workers and older Americans, are hesitant. They will delay or refrain from taking the vaccine.
Utpal Dholakia Ph.D. on November 30, 2020
COVID-19 has changed how and where American consumers shop and what they buy.
Utpal Dholakia Ph.D. on November 23, 2020
The reasons for panic buying are different this time around, and have greater potential to produce harmful consequences for shoppers.