Why are so many people drawn to conspiracy theories in times of crisis?
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Human Nature Meets Nudges, Algorithms, Gamification, Predictive Marketing and Other Decision Tools
When you're convinced the end result is good, it's surprisingly easy to endorse forcing people to do it
Soon, we'll all know a lot more about each other's motives, in real time. And it won't be pretty.
Think people are at their best when they know they're being watched? It's not so.
David Berreby is a writer and author of Us and Them: The Science of Identity.