Where Are the Leaders in Media Psychology and Media Studies?

The need for professional leadership in developing media psychology is clear.

Posted Mar 26, 2014

Luskin's Learning Psychology Series - No. 28

The American Psychological Association, Society for Media Psychology and Technology (Division 46) is a focal organization for those interested in media psychology and media studies. Participants include psychologists, practitioners in various fields, researchers, industry leaders and communications professionals, educators, and lay individuals working together to explore needs and opportunities in media psychology and technology. Members of the society study and report on the psychology of media effects on behavior. The society pursues new initiatives in media psychology and media studies.

1. Members are leaders. The Society for Media Psychology and Technology invites new members because it is a gathering place for those interested in psychology and technology.

2. Now is the time for new courses and programs. Providing support and advocacy in the initiation of new courses, certificates, masters and doctoral degree programs in Media Psychology and Technology and in Media Studies is what is needed now. The field of media psychology is growing in the same way that cognitive psychology grew during the 1960’s. The field of Media studies is the specialty in research that examines and reports on topics of interest in psychology and technology.

Psychology and Media in the Digital Age


Social media, telehealth and teletherapy, online and distance education, in and out of the classroom and virtual classroom, corporate communications, entertainment consulting, traditional media programming, providing on camera expertise, virtual and augmented reality therapies, telehealth and Telepsychology research, consumer products, brand development, marketing, advertising, product placement, game theory, and the military are within scope of media psychology. Media Psychology is central in Cinema, including film analysis, media assisted rehabilitation, telecommuting communications, effective public health, public service, public policy, and political campaigns. Media Psychology is applied in medical education and practice and in all forms of publishing. Because of the advancing field, there is need and opportunity to develop and offer new certificates, courses and degree programs in Media Psychology and Technology. Media psychology is growing and following the same pattern that cognitive psychology grew in the 1960s. Media Psychology and Media Studies offer new content areas of opportunity for colleges and universities.

Social media has become a societal force on the global stage

The explosion of MOOCs and the growth of distance and blended learning represent news areas of opportunity. Distance and online education is growing and seen as an area of expansion in the future. Corporate communications is all about media communications and is a growing revelation inside of companies. Publishing is changing dramatically. Health and medical related media education is moving forward apace. In entertainment, media centric fields include writers, producers, programmers, engineers, designers, directors, artists, cinematographers, public relations and advertising specialists, technologists and others who, more and more, study and apply media psychology to their work. Digital technology that facilitates wired and wireless communication now blankets the world and reaches into space. It is both an art and a science. Media psychology is at the crossroads of psychology and technology.

Educational Leadership in the Digital Age

There is increasing opportunity in education at all levels

As new courses and programs emerge, educational institutions will increasingly need new faculty and staff who understand higher concepts in media arts and sciences. Faculty members are necessary who understand that media communication tools are both sensory and intellectual and who can provide leadership in education. Media psychology and media studies are important academic disciplines for the years ahead.

The future of media psychology and technology is bright as a sub-specialty in psychology

New courses, certificate and degree programs need to be offered by colleges and universities. My purpose with this article is to highlight the opportunity in media psychology and media studies and identify the need for leadership as a call to action.

Media Psychology is a field whose time is here

We have all of the pieces. Leadership is now required to put them all together.

Invitation to participate:

Society for Media Psychology and Technology website: http://www.apa.org/divisions/div46/


Dr. Bernard Luskin is past President of the Society for Media Psychology and Technology, Division 46 of the American Psychological Association and an APA Fellow. Bernie Luskin has been CEO of eight colleges and universities, Chairman of the Board of the American Association of Community Colleges and CEO of divisions of Fortune 500 companies, including Philips Interactive Media and Jones Education Networks. He is a licensed Marriage and Family Therapist and School Psychologist. Luskin received a Distinguished Lifetime Contribution to Media Psychology award from the American Psychological Association, is an APA Fellow and received Lifetime Achievement Awards from the UCLA Doctoral Alumni Association, Commission on the Future of Community Colleges, Irish Government and European Commission.

Email: BernieLuskin@gmail.com. Website: LuskinInternational.com.

Contributors: Thanks to Dr. Toni Luskin and Andrea Rambo for your help in preparing and posting this article.


Luskin, B. J. F., L. (1998). Division 46 Taskforce Study of New Career Opportunities in the

Emerging Field of Media Psychology (46, Trans.) (1 ed., Vol. 1, pp. 101). American Psychological Association.

Luskin, B. (2002, September). Media Psychology: A Field Whose Time is Here, The National

Psychologist, pp. 6 Reprinted in the California Psychologist, May/June, 2003

Luskin, B. (2013). Defining and Describing Media Psychology, Psychology Today Blog,

The Media Psychology Effect: the-media-psychology-effect

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