Cognitive Dissonance
Learning to Understand Each Other
The Invisible Gorilla Experiment can help.
Updated March 10, 2025 Reviewed by Kaja Perina
Key points
- Ignoring information that challenges our beliefs, creates barriers to understanding different perspectives.
- Inattentional blindness causes us to miss obvious things when, affecting social interactions.
- Emotional filters & motivated blindness prevent us from seeing uncomfortable truths.
- Mindfulness, seeking diverse viewpoints, & embracing discomfort can help overcome these cognitive blind spots.
As divisions deepen across our country, an increasing inability to understand one another fuels conflict. Political polarization, social media echo chambers, and cognitive biases prevent us from fully considering opposing viewpoints. As was the case for participants in the well-known Invisible Gorilla Experiment, we focus so intently on our own narratives that we miss crucial perspectives right before our eyes, leading to misunderstanding and breakdown in productive dialogue. This pattern of selective perception doesn't just impact our political discourse—it affects our personal relationships, workplace dynamics, and community interactions on a daily basis.
The Experiment That Changed How We Understand Attention
In 1999, psychologists Christopher Chabris and Daniel Simons conducted an experiment where participants watched two teams passing basketballs and counted the passes made by one team. Midway through, a person in a gorilla suit walked through the scene, beat their chest, then left.
Remarkably, about 50% of participants failed to notice the gorilla. Their focus on counting rendered them blind to what would otherwise be impossible to miss. This "inattentional blindness" occurs when our attention is so fixated on one task that we fail to perceive unexpected but obvious stimuli.
The implications of this experiment extend far beyond the laboratory. Consider how often we might miss important signals in our daily lives—a colleague's subtle request for help, a family member's unspoken distress, or a community issue that doesn't directly affect us. We become so absorbed in our immediate concerns that we fail to register what might be obvious to someone with a different focus.
Four Barriers to Understanding Others
Selective Attention: Just as participants focused on counting passes and missed the gorilla, we tend to focus on what confirms our existing beliefs in conversations. If we believe someone is generally negative, we notice their complaints while ignoring their moments of optimism. This selective filtering prevents us from grasping the full complexity of others' thoughts and emotions.
For example, during performance reviews, managers often unconsciously look for evidence that confirms their initial impression of an employee. If they view the employee favorably, they might emphasize achievements while downplaying mistakes. Conversely, if they have a negative impression, they might focus on failures while overlooking successes.
Cognitive Dissonance: When we encounter information that contradicts our beliefs, we experience psychological discomfort. Rather than reconciling this contradiction, we often ignore or rationalize away the inconvenient information. In political discussions, people frequently reject opposing arguments outright rather than trying to understand the underlying reasoning.
This plays out dramatically in how we consume news and information. Research shows we spend significantly more time reading articles that align with our existing views than those challenging them. When forced to confront contradictory evidence, we often work harder to refute it than to understand it.
Motivated Blindness: We sometimes ignore ethical lapses, injustices, or inconvenient facts because acknowledging them would create personal or professional conflict. A manager might fail to recognize an employee's dissatisfaction because admitting it would mean confronting workplace problems. A friend might ignore signs they've hurt someone because it would require an apology and behavior change.
This blindness becomes particularly problematic in organizations where important issues go unaddressed because acknowledging them would require uncomfortable changes. Whistleblowers often report that before speaking up, they were surprised by how many colleagues were willing to overlook problems to maintain the status quo.
Emotional Filters: Our emotions dramatically shape how we interpret interactions. When defensive, we might perceive neutral feedback as criticism. When angry, we assume the worst about others' intentions. Like participants who didn't expect to see a gorilla, we often don't expect kindness from people we view negatively—so we miss it even when it's present.
These emotional filters are especially powerful during conflicts. Research shows that during arguments, we often misinterpret neutral expressions on the other person's face as hostile, creating a self-reinforcing cycle where perceived hostility increases actual hostility on both sides.
Additionally, we fall prey to the illusion of transparency—mistakenly believing our thoughts and feelings are more obvious to others than they really are. When someone misunderstands us, we might assume they're being willfully ignorant rather than recognizing we haven't communicated clearly.
Breaking Through Our Blindness
Fortunately, we can train ourselves to notice these "invisible gorillas" in our interactions:
Practice Mindfulness: Mindfulness helps train the brain to notice what's actually present rather than just what we expect to see. Regular practice enhances our ability to catch our own blind spots. Studies show that even brief mindfulness exercises can improve our capacity to notice details we might otherwise miss and reduce our tendency to filter information through our biases.
Seek Diverse Perspectives: Actively engage with viewpoints different from your own. Read news sources with opposing viewpoints, have conversations with people from different backgrounds, and genuinely listen to dissenting opinions. Exposure to diverse perspectives not only reduces prejudice but also improves critical thinking and decision-making.
Embrace Discomfort: Growth comes from confronting difficult truths. Rather than avoiding information that makes you uncomfortable, lean into that discomfort and examine why it unsettles you. Psychologists call this "productive discomfort"—the kind of unease that signals we're encountering ideas that challenge us to expand our understanding.
Implement Cognitive Checks: Regularly ask yourself: "Am I ignoring something important because I don't want to acknowledge it?" "What evidence would change my mind about this belief?" Organizations that implement formal devil's advocate roles in decision-making processes find they make better decisions by intentionally challenging their assumptions.
Seeing Beyond Our Biases
The Invisible Gorilla Experiment reminds us that our perception is far more selective than we'd like to believe. Whether from cognitive limitations, biases, or self-protection, we often miss what's right in front of us—including others' perspectives, emotions, and experiences.
As our society becomes increasingly polarized, our ability to see beyond our own perspectives becomes not just personally beneficial but socially crucial. The psychological distance between different groups grows not primarily because of genuine disagreements, but because we fail to accurately perceive and understand each other's actual positions and concerns.
We don't have to remain passive participants in this phenomenon. By cultivating awareness, embracing discomfort, and actively seeking diverse perspectives, we can see beyond our cognitive blinders. The question isn't whether you have an "invisible gorilla" in your life—it's whether you're willing to open your eyes and finally see it.
References
Chabris, C. F., & Simons, D. J. (2010). The Invisible Gorilla: How Our Intuitions Deceive Us. Crown Publishing Group.
Simons, D. J., & Chabris, C. F. (1999). “Gorillas in Our Midst: Sustained Inattentional Blindness for Dynamic Events.” Perception, 28(9), 1059-1074.
Bazerman, M. H., & Tenbrunsel, A. E. (2011). Blind Spots: Why We Fail to Do What’s Right and What to Do About It. Princeton University Press.